Ketto

Ketto is an online crowdfunding space for social causes and is based in Mumbai, India. It was founded on 15 August 2012 by Varun Sheth and film and theatre actor Kunal Kapoor.[1] In its first year, Ketto raised INR 4.5 million for 18 campaigns. Their causes ranged from education to women’s empowerment.[2]

Campaigns

Among Ketto’s successful campaigns is Olympic Gold Quest (OGQ), an NGO that supports Indian athletes. It raised INR 1 million and sent athlete Shiva Keshavan to the 2014 Winter Olympics in Sochi, Russia.[3] In 2014, Ketto ran another high-profile campaign with Olympic Gold Quest to raise funds for four more athletes competing in the 2014 Commonwealth Games in Glasgow, Scotland and the 2014 Asian Games in Incheon, Korea.[4] Shweta Katti, daughter of a commercial sex worker in Kamathipura, the red-light district of Mumbai raised more than INR 600,000 to supplement her scholarship to Bard College in New York.[5] Ketto successfully ran a campaign for YUWA India Trust, raising over INR 5 million to send a football team composed of underprivileged girls from Jharkhand to USA Cup in 2014. The campaign was partnered by Star Sports.[6]

Funding

In November 2013, Ketto raised USD 150,000 angel investments from Club ah!, a network of investors and part of ah! Ventures, and not-for-profit angel network Calcutta Angels. Investors from ah! Impact, the impact investing arm of ah! Ventures, also participated in the deal.[7]

References

  1. ↑ "Crowdfunding gathers momentum in India". Retrieved 30 July 2014. |first1= missing |last1= in Authors list (help)
  2. ↑ "Actor Kunal Kapoor raises 45 lakh through crowd-sourcing". Retrieved 30 July 2014. |first1= missing |last1= in Authors list (help)
  3. ↑ "Luger goes online to raise funds for Sochi games". Retrieved 30 July 2014. |first1= missing |last1= in Authors list (help)
  4. ↑ "Ace sportspersons like Yuki Bhambri, Vikas Gowda to raise money via crowdfunding". Retrieved 30 July 2014. |first1= missing |last1= in Authors list (help)
  5. ↑ "GIVING WINGS TO THE DREAMS THROUGH E-WAY !". Retrieved 30 July 2014. |first1= missing |last1= in Authors list (help)
  6. ↑ "Crowdfunding site Ketto raises Rs 50 lakh to send Jharkhand girls team for USA Cup". Retrieved 30 July 2014. |first1= missing |last1= in Authors list (help)
  7. ↑ "Ketto Online raises under $150,000 from Club Ah! & Calcutta Angels". Retrieved 30 July 2014. |first1= missing |last1= in Authors list (help)
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