Kee Wah Bakery
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| Industry | Chinese Bakery |
|---|---|
| Founder | Wong Yip Wing |
Number of locations | Hong Kong, China (Shenzhen, Guangzhou, Shanghai), Taiwan, Los Angeles and San Francisco |
| Products | traditional Chinese pastries and delicacies, Chinese Bridal Cakes and mooncakes. |
| Website | http://en.keewah.com/ |
Kee Wah Bakery (Chinese: 奇華餅家有限公司) is a chain of bakery stores in Hong Kong, Taiwan, and the United States (Los Angeles and San Francisco). Kee Wah was founded in Hong Kong in 1938 by Wong Yip Wing (1911–1999), they are best known in Hong Kong and overseas Chinese communities for their traditional Chinese pastries and delicacies, notably their Chinese Bridal Cakes and mooncakes. The business has since been passed on to the second and third generation of the family.[1]
Hong Kong actor Eric Tsang is the endorser for Kee Wah Mooncake and Kee Gift Series. Taiwanese actress Annie Liu is the endorser for Kee Wah Chinese Bridal Cakes.[2]
While the bakeries located in the U.S are not personally run by Wong Yip Wing, they are being run by his family members. The pastries and products vary between Hong Kong and American branches.
The Kee Wah Bakery in California was established in 1985 and continues to produce freshly baked goods daily. Many well known favorites are the egg tarts and the pineapple buns.
Collaboration
In 2008, Hong Kong lifestyle retail store G.O.D. collaborated with Kee Wah Bakery to design mooncakes for the Chinese Mid-Autumn Festival. G.O.D. came up with presenting the traditional treats in the shape of bottoms in eight different designs, but still filled with traditional white lotus seed paste and salted yolks.[3]
In 2012, Kee Wah opened its first nostalgia-themed store in Hong Kong in Ocean Park’s “Old Hong Kong” attraction. Based on Kee Wah’s flagship store in Shanghai during the 40s, the décor and ambience of the store aims to offer visitors a chance to reminiscence the past while tasting fresh baked traditional pastries and snacks. A series of co-branded products are launched which are available for sale not only inside the Park but also in other Kee Wah outlets in Hong Kong.
References
- ↑ "About Us - Kee Wah".
- ↑ "Brand History - Kee Wah".
- ↑ "Hong Kong Lifestyle Brand G.O.D. Puts The "Moon" In Mooncakes". Jing Daily. 29 August 2012. Retrieved 19 November 2012.
External links
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Wikimedia Commons has media related to Kee Wah Bakery. |
- Kee Wah Bakery - US web site (English and Chinese)
- https://keewah.com/en/ - HK web site (English, traditional Chinese and Simplified Chinese)
- Introducing Kee Wah- US web site (English)