Invis

Invis Multimedia
Private
Industry Multimedia entertainment
Genre Anime
Founded 1995
Headquarters Kerala, India
Key people
 N.R.S. Babu (Chairman)
M.R.Hari (Managing Director)
Mr. M.R.Ajith (Executive Director)
Adv.N.S. Lal (Director)
Services IT Consultant
Number of employees
 60
Website invismultimedia.com

Invis Multimedia formerly India Vision International the first Apple computer based video production studio of India, was set up in 1995. They started commercial production in March 1996.

History

In 1996 November, E. K. Nayanar, Chief Minister of Kerala, launched the CD-ROM project of Invis Multimedia.[1] The CD- ROM, ‘Kerala: The Green Symphony’ was the first cross platform (Windows/Macintosh) CD-ROM developed in India.[1] The final product was released on 18 June 1998. Subsequently, the Department of Tourism, Government of Kerala agreed to sponsor the title ‘Kerala: The Green Symphony’ and it was released as a multimedia title,[2] produced in association with Kerala Tourism.[3] The CD-ROM was later translated into Hindi, German, French and Japanese languages.

In 1998, Invis Multimedia was appointed as the IT Consultant and solution provider of Kerala Tourism. They developed the portal Keralatourism.org for Department of Tourism, Government of Kerala.[4]

A software division was started in 2000. Thereafter, Invis Multimedia envisaged a plan to geotag all the major institutions and destinations of Kerala on a map to be developed with geographical information system.[5] This was four years before the birth of Google Earth.[6] The project had to be aborted due to delays in getting clearance for using satellite images and, with the introduction of Google Earth, all the services envisaged in the proposed plan became freely available. However, Invis developed a GIS map for Kerala Tourism in the year 2003, proving that they were years ahead of their time.

In 2001, Invis launched a CD- ROM on Ayurveda, the ancient health science of India.[7] The CD was launched by Atal Bihari Vajpayee, the Prime Minister of India.[8] It was translated into French and German languages. The title won a number of prestigious national and international awards.[9]

In 2002, Invis Multimedia became a member of UNESCO’s Global Alliance for Cultural Diversity.[10] In 2003, it started publishing music CD titles. In the same year, Invis brought out a VCD on ‘Panchakarma: Ayurveda’s Mantra for Rejuvenation’.[11] This was brought out in 9 languages. Development and publication of a series of coffee table books also started in this year, the first of the set being Panchakarma: Ayurveda’s Mantra for Rejuvenation’. Another book on Kerala was released after a few years. A DVD series with English subtitles on the classical art forms of Kerala titled as ‘Know Your Heritage’ was also released.[12][13]

In 2004 Invis introduced another DVD series on classical artforms of India. The package titled ‘Symphony Celestial’[14] with 12 DVDs contained ten dance or theatre forms of India.[15][16][17][18] Soon after, Invis Multimedia introduced a greetings CD titled ‘Spirit of Christmas’.

Invis started taking up mobile site development and mobile content development in 2006. Subsequently, they started developing mobile applications.[19][20][21]

Rhapsodies from God's Own Country, a pack of eight DVD’s on Kerala was brought out in the year 2007.[22] This series got National Award for the Best Film from the Ministry of Tourism.[23] Invis brought out several DVDs and music CD titles there after. Even though Invis envisaged the idea of a video portal on India and registered the domain Indiavideo.org. in the year 2004, the portal became operational only in the year 2007.[24]

Invis introduced the concept of online video greetings in September 2007 through its website Keralavideos.com. This was the first instance to use online video clips to convey festival greetings.[25][26] Soon after this site was merged with Indiavideo.org.[27] In November 2007, Invis Multimedia launched the website Indiavideo.org, an online video encyclopedia of India in association with UNESCO New Delhi office.[28][29] Another project implemented in association with UNESCO New Delhi office was a twin volume DVD on the traditional magic of India, titled ‘Enchanting Illusions’.[30]

In 2009, Invis Multimedia started a partnership with YouTube to open a brand channel.[31] The channel currently contains nearly 10,000 video clips from India, and gets more than 60,000 video views per day. The channel has 86,000 subscribers.[32]

100 years of Bollywood was a video series produced by Invis Multimedia on the eve of 100 years of Indian cinema. This series presented many of the early films and film personalities.

In 2013, Invis brought out four major e-books in association with Kerala Tourism.[33][34][35]

During the years 2013-2015, Invis Multimedia organized mega campaigns for pushing traffic to the websites of its clients like Kerala Tourism[36][37] and Grand Kerala Shopping Festival.[38] Invis Multimedia supported initiative of Kerala Tourism to do live webcast of major festivals of Kerala happening in remote villages and major cultural festivals. Three mega events were organized under this program. They were the HD quality multiple days live webcast of Arattupuzha Pooram, Theyyam festival and Nishagandhi Dance and Music Festival.[39]

In the year 2014, Invis brought out its first Blu-Ray disc. This disc titled ‘Ayurveda and Yoga: The veda of health’ was made for Kerala Tourism.

References

  1. 1 2 "Watch out Kerala more comprehensively on interactive CD-ROM". India Today. Retrieved 24 January 2016.
  2. ↑ "Rajeev Srinivasan on Kerala -- India's future California, or God's own country". Rediff.com. Retrieved 24 January 2016.
  3. ↑ "Kerala VC Fund okays Invis project". Business Line. Retrieved 24 January 2016.
  4. ↑ "Kerala Tourism bags award". The Hindu. 26 March 2015. Retrieved 24 January 2016.
  5. ↑ "കൊച്ചിയുടെ ഇ- മാപ് വരുന്നു". OneIndia.com. Retrieved 23 February 2016.
  6. ↑ "Kerala Tourism wins national award for website content". Newswala.com. Retrieved 24 January 2016.
  7. ↑ "CD on ayurveda to hit market soon". Business Line. Retrieved 24 January 2016.
  8. ↑ "Mr.A.B. Vajpayee". Kerala Tourism. Retrieved 24 January 2016.
  9. ↑ "Kerala Woos Domestic Market with Ayurveda". Mail Today. Retrieved 24 January 2016.
  10. ↑ "Invis Multimedia made Unesco alliance partner". Business Line. Retrieved 24 January 2016.
  11. ↑ "Zooming in on ayurveda and panchakarma". The Hindu. Retrieved 23 February 2016.
  12. ↑ "Know Your Heritage (review)". Johns Hopkins University. Retrieved 23 February 2016.
  13. ↑ "Virtual tours". The Hindu. Retrieved 24 January 2016.
  14. ↑ "Rhythms of culture". The Hindu Businessline. Retrieved 23 February 2016.
  15. ↑ "The Hindu Business Line : Invis to launch Symphony Celestial in September". Business Line. Retrieved 24 January 2016.
  16. ↑ "Celestial symphony". The Hindu. Retrieved 24 January 2016.
  17. ↑ "Invis to launch Symphony Celestial". Sify.com. Retrieved 23 February 2016.
  18. ↑ "Visual delight". The Hindu. Retrieved 23 February 2016.
  19. ↑ Kurian, Vinson. "Kerala to launch app for food safety law". The Hindu Business Line. Retrieved 24 January 2016.
  20. ↑ "Kerala Tourism launches QR code-aided tourism search". The Hindu. 20 February 2015. Retrieved 24 January 2016.
  21. ↑ "New Mobile App to take Tourists on Virtual Tour of Heritage Sites". The New Indian Express. Retrieved 24 January 2016.
  22. ↑ "Kerala tourism's new theme song goes viral". The Times of India. Retrieved 24 January 2016.
  23. ↑ "Kerala Tops 2013-14 National Tourism Awards with 10 Honours". OrissaDiary.com. Retrieved 24 January 2016.
  24. ↑ "Kerala tourism launches global art contest". The Times of India. Retrieved 24 January 2016.
  25. ↑ "Exclusive Eid-ul Fitr Video Greetings". OneIndia.com. Retrieved 23 February 2016.
  26. ↑ "Onam Video Greetings on Keralavideos.com". Oneindia. Retrieved 23 February 2016.
  27. ↑ "Cyber routes to a happy Onam". The Hindu. Retrieved 23 February 2016.
  28. ↑ "UNESCO to offer video encyclopaedia on India". The Hindu. 26 November 2007. Retrieved 24 January 2016.
  29. ↑ "UNESCO to launch video encyclopedia of India on the web". The Economic Times. Retrieved 24 January 2016.
  30. ↑ "Power of creativity for sustainable development" (PDF). Unesco.org. Retrieved 23 February 2016.
  31. ↑ "THE YOUTUBE EFFECT". Telegraphindia.com. Retrieved 24 January 2016.
  32. ↑ "indiavideodotorg". YouTube. Retrieved 24 January 2016.
  33. ↑ "Tourism Minister launches e-books on Ayurveda, Newsbytes". KeralaTourism.org. Retrieved 24 January 2016.
  34. ↑ "Kerala launches e-book on ayurveda". The Economictimes.com. Retrieved 24 January 2016.
  35. ↑ "Kerala Tourism launches e-Books on Ayurveda". Kerala IT News. Retrieved 24 January 2016.
  36. ↑ "Films well received on social media". The Hindu. 21 January 2016. Retrieved 24 January 2016.
  37. ↑ "Video way with Christmas greetings!". Deccan Chronicle. Retrieved 24 January 2016.
  38. ↑ "GKSF Season 6 Delivers". Yentha.com. Retrieved 24 January 2016.
  39. ↑ Bureau, Our. "'Nishagandhi Fest' on the Web". The Hindu Business Line. Retrieved 24 January 2016.
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