Hashtagclass

#class at Winkleman Gallery

#class was a month-long series of events at Winkleman Gallery in New York that took place between February 20 to March 20, 2010 organized by artists William Powhida and Jennifer Dalton. The exhibition combined social media and networking with a physical gallery space.

Edward Winkleman, owner of Winkleman Gallery, suggested in an interview with art critic Brian Sherwin for FineArtViews that #class would have failed to have the same impact if the events had been displayed exclusively online. Winkleman implied that the meshing between online social media and a brick & mortar gallery space conveyed the "real intent" of the artists’ behind #class.[1]

The #class exhibition coincided with the opening of a controversial exhibition at the New Museum showcasing artwork owned by longtime trustee Dakis Joannou, a prolific collector of works by artists like Kiki Smith, Kara Walker and Jeff Koons. Jen Dalton described the show as “a sort of a think tank or classroom. We want to facilitate a conversation about where the art world is and class in the art world.”[2]

#class invited guest artists, critics, academics, dealers, collectors and anyone else who would like to participate to examine the way art is made and seen in our culture and to identify and propose alternatives and/or reforms to the current market system. The name "#class" was taken from the practice on Twitter of placing a "#" known as a hash tag to mark a tweet as part of a discussion. The name of the exhibition references the social media phenomenon that has been called crowdsourcing.[3] [4] [5] [6] [7]

Events

Drawing by William Powhida and Jennifer Dalton for #class exhibition
Man Bartlett's performance/installation 24h #class action

The exhibition concluded on March 20 with "Rant Night" in which everyone was encouraged to come and let it rip on whatever was still bothering them.[8]

The artists produced work during the exhibition that responded to the information, events and discussions that took place. The work was not priced in the usual commercial manner, premised on 'what the market will bear' based on their past work and reputations. Instead, the artists offered suggested guidelines for appropriate prices, such as one day of the buyer's income from his or her job, 0.1% of his or her net worth, etc.[9]

References

  1. "FineArtsViews Interview: Edward Winkleman -- Gallery Owner, Curator, Author and Art Blogger", www.faso.com/fineartviews . Retrieved 22 March 2011.
  2. Jackson, Candace. “#class Exhibit Challenges New Museum Show”. Wall Street Journal. January 1, 2010
  3. Lindholm, Erin. “The Art of the Crowd”, Art in America. February 16, 2010
  4. “SHOW REVIEWED: #class at Winkleman Gallery, NYC”, Onereviewamonth.com
  5. Haber, John. “Cutting Class”, Haberarts.com
  6. Cotter, Holland. “Art in Review: ‘#class’”, The New York Times.
  7. “Art, #class Interview with William Powhida and Jennifer Dalton”, Idiom.com
  8. Robinson, Walter. “Art Show as Think Tank”. Artnet.com. February 18, 2010
  9. Winkleman Gallery Website

External links

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