FOOD Programme

FOOD programme
Mission statement Fighting Obesity through Offer and Demand
Commercial? No
Type of project Funded project from 2009 to 2011. Independent programme since 2012.
Location Austria, Belgium, Czech Republic, France, Italy, Portugal, Slovakia, Spain and Sweden
Established January 2009 (2009-01)
Funding Funded by DG SANCO through the Executive Agency for Health and Consumers
Status Active
Website www.food-programme.eu

FOOD (Fighting Obesity through Offer and Demand) started in 2009 in 6 countries as a European project[1][2] co-funded by the European Commission and gathering public and private partners to promote balanced nutrition. Since 2012, it has become an independent programme existing in 9 countries: Austria, Belgium, Czech Republic, France, Spain, Italy, Portugal, Slovakia and Sweden.[3]

Project rational

The EU Platform for Action on Diet, Physical Activity and Health[4] provided the policy framework for the project with DG SANCO of the European Commission securing the funding through their Executive Agency for Health and Consumers (EAHC).[5][6]

Objectives

The two main objectives of the project are:

The specific objectives are:

Methodology

To meet the objectives, the FOOD project has created essential channels of communication between the companies and the restaurants using its unique network of contacts through the Ticket Restaurant® solution, following five complementary sets of actions:

  1. An inventory of existing health promotion programmes in the workplace and in restaurants was followed by two questionnaires. The first was a quantitative survey, addressing employees (52,000) and restaurants (5,000) to better understand the project’s needs. The second, a qualitative study, was done by conducting 60 interviews in restaurants in 12 countries.
  2. Following a comparative study of the surveys’ results, recommendations were made by the partners.
  3. Simple tools were developed, adapted and piloted for restaurants and companies.
  4. Pilots were evaluated.
  5. Following the evaluation, tools were adapted and best practices disseminated.[8]

Partners

Partners of the project

Associated partners:

Collaborating partners:

Partners of the programme

The partners:

The programme

The partners have decided to continue developing and disseminating the project after the end of the funding period and the support from the European Commission. The partners are motivated to take advantage of the actions, experience and results of the project and create an adaptable programme.

A new consortium agreement linking 23 partners in 8 countries was signed in Brussels on December 14, 2011. The Consortium agreement was renewed for another 3 years with 23 partners in 9 countries on November 27, 2015 .

The programme is meant to be developed with new partners and in new countries.

Activities

The FOOD Road Show

In October 2009, a double-decker bus customised with the FOOD colours drove through the main cities of the six participating countries, officially launching the communication campaign to the target audiences. The tour enabled the partners, with the collaboration of nutritionists, dietitians and chefs, to explain the FOOD project and to show the first communication tools created. The journey started in Paris and then continued on to Brussels, Stockholm, Prague, and Milan ending in Madrid.[12][13]

The conference at the European Parliament

Following the wish of the partners to continue the FOOD project by adapting it into a programme, a conference had been organised to mark the transition. The conference was held on 31 May 2011, at the European Parliament, during the Hungarian Presidency of the European Union.[14]

The FOOD restaurants network

A network of dedicated restaurants that adhere to the national FOOD recommendations was created in the participating countries, thought as the most effective way to reconnect the offer and the demand sides of balanced nutrition. The network is composed of almost 3000 restaurants.[15]

The Alimentação Inteligente Book

One of the communication tools produced in the framework of the FOOD programme by the Portuguese partners, the Alimentação Inteligente - Coma melhor, poupe mais[16][17][18] book [translation: Smart Food - Eat better, save more], won the Portuguese Food and Nutrition Awards 2013 in the Mobilization Initiative category.[19][20]

The FOOD Awards

The Spanish partners of the FOOD programme organised the Premios FOOD 2014 [translation: FOOD Awards 2014], with the objective of rewarding the healthiest restaurant already part of the FOOD network in Spain. The final step took place in Madrid on 6 May 2014, with the reputed Spanish Chef Pedro Larumbe cooking the three finalists' menus. The jury was composed of four gastronomy bloggers and a FOOD partner's representative, who attributed the first prize to Sportdiet restaurant.[21][22][23]

References

  1. ↑ Lachat, C. Naska, A. Trichopoulou, A. Engenset, D. Fairgrieve, A. Ávila Marques, H. Kolsteren, P. “Essential actions for caterers to promote healthy eating out among European consumers: results from a participatory stakeholder analysis in the HECTOR project.” Public Health Nutrition, 14, pp 193-202. Retrieved 2014-05-26.
  2. ↑ Abrignani, M. “Alimentazione sana: proposte operative per implementare i programmi di educazione alimentare nella popolazione” Giornale Italiano di Cardiologia, 11 (5 Suppl 3), pp 60S-64S. Retrieved 2014-05-26.
  3. ↑ ”Fighting Obesity through Offer and Demand": final publication of the results of the 28-month FOOD project, European Commission. Retrieved 2014-05-26.
  4. ↑ "EU platform for action on diet, physical activity and health - European Commission". ec.europa.eu. 01/12/2009. Retrieved 2014-05-26. Check date values in: |date= (help)
  5. ↑ Fact Sheet - Health Programme 2008-2013, European Commission. Retrieved 2014-05-23.
  6. ↑ "Chafea - Health programme - Projects - European Commission". ec.europa.eu. Retrieved 2014-05-26.
  7. ↑ Santé: Un projet européen visant à promouvoir l’accès à une alimentation équilibrée, Fenêtre sur l'Europe. Retrieved 26-05-2014
  8. ↑ FOOD programme Final Publication, 2012, Retrieved 2014-05-23
  9. 1 2 3 CIRIHA, Retrieved 2014-05-30
  10. ↑ Mediterranean Diet Foundation, Retrieved 2014-05-28
  11. ↑ DGS, Retrieved 2014-05-30
  12. ↑ Food: Chef Fight Obesity through Offer and Demand, Trash Food - Randomestrale di Incultura Alimentare 2009-11-17, Retrieved 2014-06-02.
  13. ↑ Llega a espana food, un proyecto europeo para mejorar los hábitos alimentarios de los trabajadores, El Economista, 2009-10-27, Retrieved 2014-06-02.
  14. ↑ Pubblico e Privato si incontrano al Parlamento Europeo per rinnovare il proprio impegno nella lotta all’obesita, Freshplaza.it, 2011-06-09, Retrieved 2014-05-30.
  15. ↑ Mendes, D. "Certificação para restaurantes que aceitem cozinhar sem sal", Diário de Notícias, 2014-05-10.
  16. ↑ Gregório, M.J., Santos, M.C., Ferreira, S., Graça, P. Alimentação Inteligente - Coma melhor, poupe mais. FOOD Programme, 2012. ISBN 978 972 675 197 7
  17. ↑ Manual gratuito ensina a ter alimentação saudável. Boas Notícias - Sapo, 2013-03-07, Retrieved 2014-05-30.
  18. ↑ Comment avoir une alimentation a la fois saine et economique. Le Petit Journal 2013-05-7, Retrieved 2014-05-30.
  19. ↑ Food and Nutrition Awards - Winners 2013, Retrieved 2014-05-30.
  20. ↑ FCNAUP entre os vencedores dos Nutrition Awards 2013. Notícias Universidade do Porto, 2013-10-17, Retrieved 2014-05-30.
  21. ↑ Final Food Awards con Pedro Larumbe y Alejandra Feldman jurado, Periodosmo Gastronomico, 2014-05-06, Retrieved 2014-06-02.
  22. ↑ El menú más saludable de España, Diario de Gastronomía, 2014-05-07, Retrieved 2014-05-30.
  23. ↑ Un restaurante madrileño, ganador de los Premios Food 2014, Madrid Actualidad, 07-05-2014, Retrieved 2014-05-30.

External links

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