Eric Franchi

Eric Franchi at Advertising Week New York, 2016.

Eric Franchi is an American businessman. He is the cofounder of the advertising technology company Undertone, and an investor in startups like JW Player, mParticle[1] and Square Roots Urban Farms.[2]

He is considered an expert in the field of advertising technology and digital media. He has written on the topics for media outlets such as Adexchanger.[3] He has been quoted in The New York Times,[4] The Wall Street Journal,[5] CNBC,[6] Bloomberg,[7] and more. He has spoken at conferences such as Advertising Week New York.[8]

He is a Board Director of the Interactive Advertising Bureau,[9] and publishes a weekly newsletter on ad tech and digital media called The IO.[10] Business Insider has name him one of the 'best people in advertising' to follow on both Twitter[11] and Instagram.[12]

In 2016 he appeared[13] on the Bravo TV show "Manzo'd With Children" as a potential investor in the family's new New York City restaurant concept.

He is a graduate of The Pennsylvania State University.

References

  1. ↑ "Eric Franchi". angel.co. Retrieved 2016-11-07.
  2. ↑ "Our Team". Square Roots. Retrieved 2016-11-07.
  3. ↑ "Ad Tech: Stop Calling It An Apocalypse | AdExchanger". AdExchanger. 2016-09-30. Retrieved 2016-11-07.
  4. ↑ "For Verizon and AOL, Mobile Is a Magic Word - NYTimes.com". Retrieved 2016-11-07.
  5. ↑ Shields, Mike (2016-09-08). "More Publishers Embrace Header Bidding But Digital Sales Teams Endure". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-11-07.
  6. ↑ Castillo, Michelle (2016-07-27). "Facebook's over-the-top quarterly report owes a lot to the phone in your pocket". CNBC. Retrieved 2016-11-07.
  7. ↑ Kharif, Olga (2015-05-12). "Coming Soon to Your Smartwatch: Ads Targeting Captive Eyeballs". Bloomberg.com. Retrieved 2016-11-07.
  8. ↑ "Advertising Week - New York [Sep 26 - 30 ] - The Programmatic Evolution". newyork.advertisingweek.com. Retrieved 2016-11-07.
  9. ↑ "IAB Board of Directors Elects Lauren Wiener of Tremor Video as Chair & Jim Norton of AOL as Vice Chair". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. 2016-01-24. Retrieved 2016-11-07.
  10. ↑ "The IO by Eric Franchi". tinyletter.com. Retrieved 2016-11-07.
  11. ↑ "The 30 best people in advertising to follow on Twitter". Business Insider. Retrieved 2016-11-08.
  12. ↑ "The 29 best people in advertising to follow on Instagram". Business Insider. Retrieved 2016-11-08.
  13. ↑ "Does Albie Manzo Think Vito Scalia Made the Right Decision About the Business Deal?". Bravo TV Official Site. 2016-10-30. Retrieved 2016-11-07.


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