Electric (Robyn song)

"Electric"
Single by Robyn
from the album My Truth
Released 29 April 1999 (1999-04-29)
Format CD single
Genre Electronic funk
Length 5:09
Label BMG Sweden
Writer(s)
Producer(s) Lindström & Ekhé
Robyn singles chronology
"Show Me Love"
(1997)		 "Electric"
(1999)		 "Play"
(1999)

"Electric" is a song by Swedish recording artist Robyn from her second studio album My Truth (1999). It was released as the album's lead single on 29 April 1999 by BMG Sweden. Robyn wrote the track in collaboration with its producers Ulf Lindström and Johan Ekhé. The single artwork features the singer wearing a feather headpiece designed by Sebastian Wahl. Musically, "Electric" is an electronic funk song, and the lyrics address unexpected life events that make one feel alive.

"Electric" was hailed by music critics as a highlight on My Truth. It achieved commercial success in Sweden, with a peak position of number six on the Sverigetopplistan chart and a gold certification by the Swedish Recording Industry Association (GLF). Though it was initially planned to be serviced internationally, "Electric" and its parent album were never released outside of Sweden due to a dispute between Robyn and her overseas label RCA Records.

Background
"Electric"
A sample of "Electric", an electronic funk track about unexpected life events.
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"Electric" was written by Robyn, Ulf Lindström and Johan Ekhé. Lindström and Ekhé recorded Robyn's vocals and produced the track at Lifeline Studios in Stockholm, Sweden. Lindström and Patrik Berger played the guitar, while all other instruments as well as mixing were handled by Lindström and Ekhé. Hernan "Boogie" Donoso served as an assistant engineer and Björn Engelmann mastered the song at Cutting Room Studios in Stockholm.[1] "Electric" is an electronic funk song with elements of R&B and reggae music.[2][3] In a chat room provided by Swedish tabloid newspaper Aftonbladet, Robyn elaborated on the lyrical matter of the song when asked by a fan; she stated that it is about unexpected events in life, both good and bad, that are "fantastic" and make one feel alive.[4]

Release

"Electric" was released on 29 April 1999 in CD format by BMG Sweden, as the lead single for the singer's second studio effort My Truth (1999).[5] Eric Broms photographed the single cover art which features Robyn wearing a feather headpiece designed by Sebastian Wahl.[6] The single release contains both the radio edit and the extended album version,[7] which includes a 90-second intro.[8] The maxi single includes the radio edit and remixes by Mad Professor, Internal Dread and Berger.[6][9] RCA Records, Robyn's international label at the time, planned to release "Electric" in the United States in September 1999, followed by the album in January 2000.[2] The label wanted Robyn to re-record portions of the album as certain aspects reflected on the singer's abortion, a topic deemed unsuitable for the American market and pop radio.[10][11] When she refused to make alterations, the two parties were unable to reach a compromise and My Truth and its singles were left unreleased outside of Sweden.[10][12]

Reception and promotion

"Electric" received favorable reviews from music critics. While reviewing My Truth, a writer for Nöjesguiden particularly commended the single and "Main Thing". The writer praised the extended intro of "Electric", calling the first 90 seconds "magical".[8] John Lucas of AllMusic deemed the single a stand-out and described it as "distinctive" and "minimal".[12] Aftonbladet's Per Bjurman praised the electronic funk sound.[3] "Electric" made its debut on the Sverigetopplistan singles chart at number eight on 22 April 1999.[13] The next week, it ascended to acquire a peak position at number six. It became Robyn's third top-ten single on the chart, following "Do You Really Want Me (Show Respect)" and "Do You Know (What It Takes)".[13] "Electric" stayed in the top-ten for four weeks, and remained on the chart for fourteen weeks in total.[13] On 18 May 1999, it received a gold certification by the Swedish Recording Industry Association (GLF) for sales of 15,000 units.[14] The single was placed at number 53 on the chart's year-end list of 1999.[15] A music video was made to promote the single.[16] The video is set in a club where Robyn, wearing all-white clothing, is dancing and singing in the centre.

Track listings

  1. "Electric" (radio edit) – 3:46
  2. "Electric" (extended) – 5:09
  1. "Electric" (radio edit) – 3:46
  2. "Electric" (Mad Professor Shocking mix) – 5:14
  3. "Electric" (Mad Professor High Voltage dub) – 5:18
  4. "Electric" (Rub-A-Dub Roots dub) – 4:41
  5. "Electric" (Patric Berger Alchemist remix) – 5:52

Credits and personnel

Credits adapted from the liner notes of "Electric".[6]

Recording
Personnel

Charts and certifications

Chart (1999) Peak
position
scope="row" Sweden (Sverigetopplistan)[13] 6

Certifications

Region Certification Certified units/Sales
Sweden (GLF)[14] Gold 15,000^

^shipments figures based on certification alone

Release history

Country Date Format Label Ref.
Sweden 29 April 1999
BMG Sweden [5][7]

References

  1. ↑ My Truth (Media notes). Robyn. BMG Sweden. 1999.
  2. 1 2 Lofthus, Kai R. (19 June 1999). "Robyn's Second Album Displays Matured Sound". Billboard. Nielsen Business Media. Retrieved 25 February 2015.
  3. 1 2 Bjurman, Per (14 May 1999). "Aftonbladet recensioner: CD" [Aftonbladet reviews: CD]. Aftonbladet (in Swedish). Retrieved 26 February 2015.
  4. ↑ Svärdkrona, Zendry (14 December 2000). "Robyn: Jag kan ju nå människor på ett nytt och annorlunda sätt" [Robyn: I can reach people in a new and different way]. Aftonbladet (in Swedish). Retrieved 6 March 2015.
  5. 1 2 "Robyn: Electric". Amazon.com. Retrieved 27 February 2015.
  6. 1 2 3 "Electric" (Media notes). Robyn. BMG Sweden. 1999.
  7. 1 2 3 "Electric" (in Swedish). Svensk mediedatabas. Retrieved 6 March 2015.
  8. 1 2 "My Truth". Nöjesguiden (in Swedish). 25 May 2000. Retrieved 28 February 2015.
  9. 1 2 "Electric (Maxi)" (in Swedish). Svensk mediedatabas. Retrieved 6 March 2015.
  10. 1 2 Hutchison, Kate (31 May 2014). "Röyskopp and Robyn: 'We decided, let's not be afraid of being pretentious'". The Guardian. Retrieved 26 February 2015.
  11. ↑ "Robyn: 'I just want to be normal'". The Independent. 14 November 2010. Retrieved 26 February 2015.
  12. 1 2 Lucas, John. "My Truth – Robyn". AllMusic. All Media Network. Retrieved 27 February 2015.
  13. 1 2 3 4 "Swedishcharts.com – Robyn – Electric". Singles Top 100. Retrieved 6 March 2015.
  14. 1 2 "Guld- och Platinacertifikat − År 1999" (PDF) (in Swedish). IFPI Sweden. Retrieved 6 March 2015.
  15. ↑ "Årslista Singlar - År 1999" (in Swedish). Sverigetopplistan. Retrieved 16 January 2016. Note: The reader must open "Urval" on the right side of the screen, select "Årslistor", "Singlar" and the year 1999 to show the chart position.
  16. ↑ "'Electric' by Robyn". Vh1. MTV Networks. Retrieved 6 March 2015.

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