David Sunflower Seeds

David Sunflower Seeds, also known as DAVID Seeds, is a brand of roasted and salted sunflower seeds produced by ConAgra Foods in the United States.

History

The company was founded in 1926 by Armenian-American David Der Hairabedian of Fresno, California.[1] Der Hairabedian first roasted sunflower seeds in his grocery store and packaged them in individual servings for a nickel. Eventually, his two sons, Ara and Aram, joined him in marketing the seeds to other retailers.

ConAgra acquired David & Sons from Nestle USA in December 2001.[2]

Products

Flavors


Dicontinued


Babe Ruth League and DAVID Seeds

Since 1991, DAVID Seeds has sponsored the Babe Ruth League, pitching the “Eat. Spit. Be Happy!”(slogan) message to youth baseball and softball players ages 5 to 18 nationwide. The Babe Ruth League has over 900,000 players in 45,000+ teams across the U.S..

As the “Official Sunflower Seed of the Babe Ruth League,” DAVID provides free scorebooks and safety tips to each team in the league, awards to All-Star players, and DAVID Sunflower Seeds to be sold at concession stands.

Slogan

References

  1. Bulbulian, Berge (2000). The Fresno Armenians: history of a diaspora community. Fresno, CA: Press at California State University, Fresno. ISBN 9780912201351.
  2. http://www.grainnet.com/articles/conagra_foods_acquires_david_sunflower_seeds_business-12860.html

External links

This article is issued from Wikipedia - version of the 11/2/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.