Damodar Mall

Damodar Mall
Born (1963-01-02) 2 January 1963
Residence Mumbai, Maharashtra, India
Nationality India Indian
Education Business Graduate from IIM, Bangalore and an Engineer from IIT Bombay.
Occupation Chief Executive Officer, Grocery Retail of Reliance Retail Ltd.
Home town Bikaner, Rajasthan, India
Spouse(s) Sangeeta Mall

Damodar Mall is an Indian retail sector professional. He is Chief Executive Officer of Reliance Retail Ltd. (Value Format)[1]

He is the Ex-Director, Integrated Food Strategy at Future Group. He was a part of Kishore Biyani’s core strategy team. Damodar Mall writes an invitation blog for Forbes India, on consumer behaviour and modernising retail.[2] He is married to Sangeeta Mall, who is a published novelist.[3] They have two sons who have studied at the Doon School in India.

Early life

Damodar Mall is a Business Graduate from IIM, Bangalore and an Engineer from IIT Bombay.[4] He won a marketing gold, at his business school.

His earlier career was at Hindustan Unilever, in the brand management function.[5]

Retail journey

Damodar promoted a supermarket chain with R.K. Damani in 1999-2000.[6] The venture went on to become a 60 store D-Mart chain in western India. He headed the first phone order supermarket, Sangam Direct for Unilever in 2003.

In Future Group Damodar was involved in shaping Big Bazaar, Food Bazaar, to scale and creation of the backend value chain for the food business. He also led the creation of retail concepts Foodhall, KB’s Fair Price, Ethnicity and several private brands at the group.[7]

Publications

With a foreword from Mukesh Ambani and preface by Kishore Biyani, Damodar Mall’s first book, SuperMarketWala – Secrets to Winning Consumer India, was launched on September 17 at the India Retail Forum 2014. Drawing inspiration from Paco Underhill, Mall’s book talks about observations and experiences in the retail sector. A collectivization of Mall’s blog at Forbes, the book has become the focal point of the launch of the retail know-how brand, SuperMarketWala.[8]

Excerpt: “If you leave a space measuring more than your forearm – from the tip of your finger to your elbow – between you and the person just ahead of you in a queue, in India, such a gap is not feasible to sustain. It shall get bridged or occupied within five minutes.” – The Elbow Push Factor, SuperMarketWala

Damodar continues to write an invitation blog “Shopkeeper-In-Law” for Forbes India.[9] He has written columns for the Economic Times, DNA,[10] and the Times of India. He was profiled by Mint, a business daily in 2007.[11]

Damodar was a member of Coca-Cola Retail Research Committee of Asia from 2006-2009.[12] He is the recipient of the Golden Spoon Award for the most admired Food & Grocery retail professional of the year, in 2011.[13]

References

  1. ↑ "Reliance Retail Brings On Board D Mall And Other Key Managers From Future Group | Business | GroundReport.com – Latest World News & Opinions". Groundreport.com. Retrieved 2015-02-25.
  2. ↑ "Damodar Mall | Forbes India Blog". Forbesindia.com. Retrieved 2015-02-25.
  3. ↑
  4. ↑ "Future group's IITB alumnus Damodar Mall likely to lead Zee Network to spearhead its UK and Europe operations from London — IITBHF & IITBAA". Iitbombay.org. Retrieved 2015-02-25.
  5. ↑ "Site Suspended - This site has stepped out for a bit". Bizpunditz.com. Retrieved 2015-02-25.
  6. ↑ "Small retail traders dream big". Rediff.co.in. Retrieved 2015-02-25.
  7. ↑ "Progressive Grocer|Food and Grocery Industry Updates|News| Magazines". Imagesfood.com. Retrieved 2015-02-25.
  8. ↑ "Damodar Mall talks about his new book 'Supermarketwala'". YouTube. 2014-09-30. Retrieved 2015-02-25.
  9. ↑ "Shopkeeper-in-Law | Forbes India Blog". Forbesindia.com. Retrieved 2015-02-25.
  10. ↑ Damodar Mall. "Damodar Mall | Daily News & Analysis". Dnaindia.com. Retrieved 2015-02-25.
  11. ↑ Saumya Roy (2007-09-08). "Where tomorrow is always a better day". Livemint. Retrieved 2015-02-25.
  12. ↑ "Welcome to" (PDF). Globalscorecard.net. Retrieved 2015-02-25.
  13. ↑ "Retail News| Find the latest updates on Retail Industry| Stores| Brands". Indiaretailing.com. Retrieved 2015-02-25.

External links


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