Consumer Innovativeness

Consumer innovativeness is a construct that deals with how receptive consumers are to new products. Consumer innovativeness has been defined as a predisposition or propensity to buy or adopt new products or a preference for new and different experience.[1][2][3]

References

  1. ↑ "Consumer Innovativeness | Wiley International Encyclopedia of Marketing". wiley.com. Retrieved 2014-10-29.
  2. ↑ Steenkamp, Jan-Benedict; Hofstede, Frenkel ter; Wedel, Michel. "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness". Journal of Marketing. American Marketing Association. 63 (2): 55–69. doi:10.2307/1251945. JSTOR 1251945.
  3. ↑ Goldsmith, Ronald; Hofacker, Charles. "Measuring consumer innovativeness". Journal of Academy of Marketing Science. Springer. 19 (3): 209–221. doi:10.1007/BF02726497. Retrieved 7 May 2016.


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