Cerebos Pacific Limited

Cerebos Pacific Limited
Subsidiary of Suntory Holdings Limited
Industry Food Products Industry
Founded 1892, in United Kingdom
Headquarters Singapore
Area served
 Asia-Pacific
Key people

Gen Saito

(Group CEO)
Brands List of Cerebos' brands
Number of employees
 2298[1]
Website http://www.cerebos.com

Cerebos Pacific Limited (CPL) is a leading name in the health supplements, food and coffee sectors across the Asia-Pacific region. Listed on the Singapore Exchange Limited (SGX) since 1983, Cerebos was delisted on 14 December 2012 and is now a wholly owned subsidiary of Japan-based Suntory Holdings Limited.[2]

With the corporate headquarters in Singapore, Cerebos provides management services to its subsidiary and associate companies in the Asia-Pacific region. Cerebos offers a variety of products for its consumers in Asia and Australasia, marketed under established brand names such as BRAND’S, Gravox, Fountain, Robert Harris, Gregg's, L'affare, Atomic and Toby’s Estate. Its flagship product, BRAND'S Essence of Chicken, is the category leader.[3]

History

Cerebos Pacific Limited traces its name back to 1892 when a French chemical engineer decided to mix calcium phosphate with salt and invented dry-pouring salt. The brand name 'Cerebos' was registered - derived from 'Ceres' for the Roman goddess of wheat harvest, and 'os' from the French word for 'bone' that the phosphates in salt strengthen.

Cerebos subsequently grew to include a wide range of food products, acquiring Brand & Company in 1959 but was in turn acquired by Rank Hovis McDougall PLC (RHM) in 1968.

The modern history of Cerebos then begins in 1981 in Singapore when Cerebos Pacific Limited was formed and bought over all RHM subsidiaries in the Far East in 1982.[4] In 1990, Suntory Holdings Limited purchased Rank Hovis McDougall PLC shares in Cerebos Pacific Limited. In 2012, Cerebos was delisted from SGX and became a wholly owned subsidiary of Suntory Holdings Limited.[2]

Beginnings (1820s - 1920s)

Year History
1820s The poor health of King George IV inspired a royal chef, Mr. Henderson William Brand, to develop an essence of chicken beverage to boost His Majesty’s condition.[5]
1835 Mr. Brand commercialised Brand’s Essence of Chicken after his retirement.[6]
1873 Mrs. Brand passes the business to J J Mason who is joined in partnership by Mr. Thomas Dence.
1887 New factory is built at 72-84 South Lambeth Road, Vauxhall, [London].
1894 Cerebos Ltd (UK) is registered.
1897 Brand & Co Ltd is registered.
1900s BRAND'S fame spreads throughout the British Empire.[6]
1920s BRAND'S Essence of Chicken arrives in Asia.[6]
1925 Gregg's operations are consolidated and established at Forth Street, Dunedin, where it continues to operate today.[7]

Eastward Expansion (1948 - 1967)

Year History
1948 Formation of Dominion Salt Limited in New Zealand (Salt Refining).[8]
1953 Formation of Cerebos (Australia) Ltd.[9]
1958 Formation of Cerebos (New Zealand) Ltd.
1959 Brand & Co Ltd, UK is acquired by Cerebos Ltd, UK.
1960 Formation of Cerebos (Malaysia) Sdn Bhd.[4]
1964 Gregg's Ltd. is formed to become the holding company of W Gregg's & Co and Island Food's Ltd.
1967 Whittome Stevenson’s name is changed to Cerebos Foods (New Zealand) Ltd.

Consolidation and Growth (1968 - 1997)

Year History
1968 Formation of Cerebos (Singapore) Pte Ltd.
Cerebos Ltd, UK is acquired by Ranks Hovis McDougall PLC.
1969 Formation of Cerebos-Skellerup Ltd.[10]
1973 Dominion Salt (NI), establishes solar and vacuum salt refineries at Mt Manganui, New Zealand.
1974 Formation of Cerebos (Thailand) Ltd.
Formation of Cerebos (Taiwan) Ltd.[11]
1978 Formation of Yakult (Singapore) Pte Ltd[12] [Joint Venture with Yakult Honsha Ltd, Japan].
1981 Formation of Cerebos Pacific Limited in Singapore.[3]
1982 Cerebos Pacific Limited acquires Ranks Hovis McDougall PLC subsidiaries in the Far East, Australia and New Zealand.[4]
Formation of Cerebos Eastern (Singapore) Pte Ltd.
1983 Cerebos Pacific Limited is listed on the Stock Exchange of Singapore.
Cerebos Eastern (Singapore) Pte Ltd becomes a wholly owned subsidiary of Cerebos Pacific Limited.
1984 Merger of Gregg’s Ltd with Cerebos (New Zealand) Ltd and formation of Cerebos Gregg’s Ltd (New Zealand).
Cerebos Gregg's is listed on the New Zealand Stock Exchange.
1985 Acquisition of Menu Master Pty Ltd.
1990 Cerebos Pacific Limited is acquired by Suntory Holdings Limited.
Suntory purchases Ranks Hovis McDougall PLC’s share in Cerebos Pacific Ltd.[13]
Cerebos acquires Robert Harris Tea & Coffee (New Zealand).[14]
1991 Cerebos acquires Keri Juices Ltd.
1992 Cerebos acquires F Whitlock and Son Ltd.
Cerebos acquires Pizza Hut Singapore Pte Ltd.
1994 High Tech Foods (Guangzhou) Ltd was formed in The People’s Republic of China.
1995 Cerebos acquires Woh Hup Food Industries Pte Ltd.
1996 Cerebos acquires Horleys Health.
Divestment of Pizza Hut Singapore Pte Ltd.
1997 Cerebos acquires Asian Home Gourmet.
Cerebos acquires Rio Beverages Ltd.[15]

Sustainable Growth (1998 - present)

Year History
1998 Cerebos enters a joint venture with Rio Beverages Ltd. of New Zealand.
2002 High Tech Foods (Guangzhou) Ltd is renamed Cerebos (Guangzhou) Limited.
Incorporation of PT Cerebos Indonesia.
Completion of sale of Rio Beverages Limited.[16]
Incorporation of Soberec (Thailand) Limited.[17]
Change of name from Cerebos Ingredients Pty Ltd to Riva Coffee Co Pty Ltd.
2003 BRAND’S Museum opens in Thailand.[18]
Sale of Yakult Singapore Pte Ltd.
BRAND’S Health Museum is set up in Taiwan.[19]
2004 Cerebos divests four non-core brands in Australia: – Menu Master, Ocean Supreme, Garden Supreme and Regal Sea.
2005 Acquisition of Atomic Coffee Roasters Ltd in New Zealand.[20]
2007 Incorporation of BRAND'S (1835) Limited in Thailand.
Cerebos acquires Amcor Closures Asia Pacific in Philippines, later renamed as CPL Packaging Inc.[21]
2009 Cerebos Australia announces its joint venture with Toby's Estate.[22]
Cerebos launches Espresso Mechanics.
2010 Launch of BRAND’S Brain Research Centre in Singapore.[23]
Launch of BRAND’S manufacturing facility at Pinthong Industrial Estate in Thailand.[24]
Divestment of BRAND’S Japan Limited.
Official opening of the new roasting facility for Mocopan Coffee at [Victoria], Australia.
2011 Toby’s Estate opens its first café in Singapore.[25]
2012 Opening of new laboratory and research centre at Biopolis, Singapore.[26]
Cerebos Pacific Limited is delisted from the Singapore Stock Exchange and is a wholly owned subsidiary of Suntory Holdings Limited.[2]
2013 Voluntary dissolution of Cerebos (Guangzhou) Ltd.

Corporate Governance

In Cerebos Pacific Limited, the Board of Directors is responsible for the success of the company and is accountable to the shareholders while the Management is accountable to the Board. The Chairman of the board is Hong Sik Park, and the members consist of Gen Saito, Nobuhiro Tori, Manabu Seki and Hideo Tsujimura.[27]

Divisions, Brands and Markets

Health Supplement Division

In Asia, the Health Supplement Division manages BRAND’S liquid and tablet product ranges for consumers’ health and wellness needs. Other Brain-to-Body Wellness brands include Xu Pei and Hua Tuo. Skin and Beauty Wellness brands. Each of these brands has a wide range of products targeted at different segments. A complete listing of health supplement products is available at http://www.cerebos.com/Our-Brands/Health-Supplements/Complete-Listing.

Food & Coffee Division

In Australasia, Cerebos is a sauce, spice and coffee manufacturing organisation. Based in Australia, the Food & Coffee Division products include gravies, sauces, pickles, herbs and spices, salt, pepper, food mixes, desserts and toppings, drinks and coffee marketed under brand names including Gravox, Fountain, Saxa and Gregg’s.

Cerebos’ coffee products include a variety of fresh coffee and instant coffees, sold under brand names such as Robert Harris, Mocopan, Toby’s Estate, Caffe L’affare and Gregg’s.[28]

Corporate Social Responsibility (CSR)

Cerebos’ CSR contributions are carried out through the CSR concept of the "triple bottom line". This encompasses social value, environmental value and economic value.

Social Value

In 2002, Cerebos launched its Work-Life Balance Programme, which was renamed to Quality Work-Life Programme in 2013.[29] Since the beginning of its launch, several initiatives have been executed to promote employee’s health and well being, while fostering greater relations between colleagues and their own families.

For instance, the company implemented the Charity Points programme.[30] Employees are encouraged to exercise in their own free time, be it during lunch, after work or during the weekends. Cerebos has an in-house gym to cater to that purpose. For every exercise session fulfilled, Cerebos donates $5 to The Singapore Straits Times School Pocket Money fund on behalf of the employees.[31]

Besides contributing to communities, Cerebos also implements initiatives that are specifically for its employees’ development. For example, the company has a ‘Grow From Within’ initiative which builds up high potential staff to become leaders in the company. The framework is also accompanied by key leadership development programmes for employees to participate in.[32]

Environmental Value

Since 2000, Cerebos Australia has been a signatory to the National Packaging Covenant (NPC), which commits to reducing packaging waste.[33] The company constantly works with suppliers, partners and employees to roll out new initiatives to further reduce packaging waste.

In Cerebos New Zealand, a new environmental programme was developed to reduce environmental impact of packaging. In 2010, the new Packaging Stewardship Scheme was launched to increase recycled content in packaging and consumer awareness and understanding of sustainable packaging.[34]

Cerebos’ factories in Thailand, Malaysia and Taiwan also observe several ISO environmental and safety standards that see reductions in electricity, steam and water consumption. The two newest factories in Thailand and Malaysia are also uniquely designed to be process and energy efficient as well as geared for waste minimisation.

Cerebos also adopted the Global Reporting Initiative’s (GRI) sustainability reporting standards and have dedicated efforts to the selection and tracking of relevant indicators for the Cerebos Group. Thereafter, statistics were compiled in accordance with the respective indicators. In 2015, Cerebos became the first ten companies to launch its inaugural CSR Sustainability Report.

Economic Value

Cerebos Pacific Limited is no longer listed on any stock exchange. Therefore, the company is not legally required to disclose financial performance information to public. However, its parent company, Suntory Holdings Limited, publishes Annual Reports that contain the group performance.

For the "Economic" aspect of CSR at Cerebos, it takes into account direct economic value generated and distributed, including revenue, operating costs, employee compensation, environmental maintenance costs and local markets’ contributions.

Cerebos contributes economically to the local markets in which it operates in by supporting local based suppliers in that region. In markets like Thailand, Malaysia, Australia and New Zealand, Cerebos has policies there that support the use of local resources and employment of the local populace.[35]

Awards

Over the past decades, Cerebos has received many awards for its brands and name. In 2015, Cerebos was awarded with the "Best Companies for Mums' SG50 Special Award" for its development in flexible work-life benefits beyond statuary requirements.[36] In 2014, one of its brands, BRAND'S, won the Grand Gold and Gold Quality Awards in the Monde Selection Awards[37] Back in 2012, Cerebos clinched the Work-Life Excellence Award by the Tripartite Committee on Work-Life Strategy. Cerebos also received the Platinum Award at the Singapore HEALTH Awards in 2009 organised by the Health Promotion Board.[38]

See also

External links

References

  1. ↑ Cerebos Inaugural Sustainability Report. Cerebos Sustainability Performance Scorecard. Retrieved May 11, 2015.
  2. 1 2 3 Suntory. Cerebos Pacific Ltd. Retrieved May 25, 2015.
  3. 1 2 Cerebos. History. Retrieved May 25, 2015.
  4. 1 2 3 Malaysia Productivity Corporation. Analysis of the Business Transformation of Organisations through Innovation. Archived December 24, 2012, at the Wayback Machine. Retrieved June 2, 2015.
  5. ↑ The Business Times (2004). Let's drink to Your Majesty's good health. Retrieved June 3, 2015.
  6. 1 2 3 Yahoo Singapore Trusted by generations for 180 years: From royal beginnings to household trust. Retrieved June 4, 2015.
  7. ↑ Gregg's. History. Archived July 8, 2015, at the Wayback Machine. Retrieved June 4, 2015.
  8. ↑ Bloomberg. Dominion Salt Ltd. Retrieved June 4, 2015.
  9. ↑ Bloomberg. Company overview of Cerebos Australia Ltd. Retrieved June 4, 2015.
  10. ↑ Find the Company. Cerebos-Skellerup Ltd. Retrieved June 4, 2015.
  11. ↑ Tourism Factory of Taiwan. BRAND'S Health Museum. Retrieved June 5, 2015.
  12. ↑ Yakult. Yakult Singapore. Retrieved June 5, 2015.
  13. ↑ Lifestylepedia. Cerebos Pacific Limited. Retrieved June 5, 2015.
  14. ↑ Franchise New Zealand. Robert Harris Coffee Roasters. Retrieved June 5, 2015.
  15. ↑ Commerce Commission (1997). Merger of Rio Beverages and some Cerebos Gregg’s assets cleared. Retrieved June 5, 2015.
  16. ↑ Clavell Capital (page 5). Retrieved June 5, 2015.
  17. ↑ Cerebos official website. Media Releases. Retrieved June 5, 2015.
  18. ↑ Travel in Changhua. BRAND’S Health Museum. Retrieved June 2, 2015
  19. ↑ Travel in Changhua. BRAND’S Health Museum. Retrieved June 2, 2015.
  20. ↑ The New Zealand Herald (2005). Atomic spills the beans. Retrieved June 5, 2015.
  21. ↑ Cerebos official website. Media Releases. Retrieved June 5, 2015
  22. ↑ Share Investor. Cerebos: Incorporation Of Toby's Estate Coffee (Asia) Pte. Ltd. Retrieved June , 2015.
  23. ↑ Asiaone(2013). Find the essence of success for their brand. Retrieved June 5, 2015.
  24. ↑ PackWebasia. (2010). Singapore birds’ nest company invests US$39m in new Thai facility. Retrieved June 3, 2015.
  25. ↑ Toby's Estate. Toby’s Estate Signature Café. Retrieved June 5, 2015.
  26. ↑ Cerebos. Media Releases. Retrieved June 5, 2015.
  27. ↑ Cerebos. Board of Directors. Retrieved May 25, 2015.
  28. ↑ http://www.cerebos.com/Our-Brands/Coffee/Complete-Listing.
  29. ↑ The Straits Times (2012). How firms can build inclusivity. Retrieved June 5, 2015.
  30. ↑ Employer Alliance. Success stories. Archived October 8, 2015, at the Wayback Machine. Retrieved June 5, 2015.
  31. ↑ The Straits Times (2012). How firms can build inclusivity. Retrieved June 5, 2015.
  32. ↑ CSR Singapore. Case Studies. Retrieved June 5, 2015.
  33. ↑ Australia Packaging Covenant. Signatories List. Retrieved June 5, 2015.
  34. ↑ Cerebos official website. Sustainability. Retrieved June 5, 2015.
  35. ↑ Cerebos CSR Sustainability Report (2013). Our Economic Performance (page 45). Retrieved June 5, 2015.
  36. ↑ Channel NewsAsia (2015). Companies, individuals recognised for efforts to support working parents. Retrieved July 28, 2015.
  37. ↑ Cerebos CSR Sustainability Report (2013). Awards (page 12). Retrieved May 25, 2015.
  38. ↑ Singapore Business Awards. Outstanding Chief Executive Officer of the year. Archived July 25, 2015, at the Wayback Machine. Retrieved June 5, 2015.
This article is issued from Wikipedia - version of the 11/18/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.