CHYR-FM

CHYR-FM

City	Leamington, Ontario
Broadcast area	Essex County, Detroit-Windsor
Branding	Mix 96.7
Slogan	Windsor's Hit Music
Frequency	96.7 FM
First air date	1955 (At 710AM)
Format	Hot AC/CHR
ERP	10,000 watts
HAAT	152.9 meters (502 ft)
Class	C1
Former callsigns	CJSP, CHIR
Owner	Blackburn Radio
Website	www.mix967.ca

CHYR-FM is a Canadian radio station, which airs at 96.7 FM in Leamington, Ontario. The station airs a hot adult contemporary format branded as Mix 96.7.

History

Cheer-FM logo 2001-2008

710AM CJSP/Cheer Radio

The station was launched in 1955 by Sun Parlor Broadcasting at 710 AM, as a daytimer with a 250 watt transmitter, using the callsign CJSP. The principal shareholders in Sun Parlour Broadcasting were Al Bruner, John Garton Sr., Lou Tomasi and Art Gadd. The station increased its power to 1,000 watts in 1960. The "SP" in the call sign stood for "Sun Parlour," a nickname for the Leamington/southern Essex County region of Ontario.

In 1967, the station adopted its current callsign, and received approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to broadcast at nighttime; due to clear channel rules, the station remained on 710 during the day, but shifted to 730 at night. The switch in frequency was called fine tuning time and was accompanied by a Lou Tomasi voiced 60-second audio bed series of varying-pitched beeps which helped the listener re-tune (hopefully) to the station where they would be told "you're back on the beam with Cheer Radio". The station also used a different callsign, CHIR, but retained the same Cheer branding. During its years of operation on two frequencies, the station had two licenses, one for each call sign. In 1968, the station was sold to Rogers Communications although Sun Parlour Broadcasting continued to operate as a separate subsidiary.

As "Channel Seven, Cheer Radio," CHYR/CHIR aired a top 40 music format. In the mid seventies they started to spell out the daytime call letters on-air "C-H-Y-R" as well as use the phrase "Super Seven Cheer" and variations with a new Pepper/Tanner jingle package (reportedly as a light poke at the "Big 8" just up the road in Windsor), but overall the format approach and on-air policy was always "bright, tight, brief and real!"

Original Studios, 23 Erie St. N (top floor)

In 1974, the CHIR calls were quietly abandoned, and the nighttime transmitter's call sign instead became CHYR-7. The station increased its nighttime power from 250 to 500 watts that year. In 1975, Keith Dancy acquired Sun Parlour Broadcasting from Rogers, although two years later he sold the station back to Rogers, along with CKJD in Sarnia, in exchange for CHIQ in Hamilton.

Combo announcer/news configuration, Talbot St. Studios, mid 1970s

Soft AC Years/CHYR Country/Move To FM

In 1987, the station's ownership was spun off to Blue Water Broadcasting, a subsidiary of Maclean-Hunter. That same year, CHYR moved from Top 40 to an adult contemporary format. In 1991, the station adopted a country music format.

In 1993, the station received CRTC approval to move to the FM band.^[1] In preparation for the move, most of the AM transmitter towers had to be demolished to make room for the new FM tower; as a result, the 730 frequency was abandoned and the station operated full-time at reduced power on 710 for a few months. The move to FM was completed in July of that year. After a brief period of simulcasting, CHYR ceased operations on 710 kHz on September 10, 1993 at 6 p.m. In 1994, Maclean-Hunter was acquired by Rogers and The Blue Water group was sold to Blackburn Radio.

Former logo used from 2008–2015

96.7 Cheer-FM/Mix 96.7

On April 22, 2001, the station abruptly dropped its country format after 10 years in favor of Hot AC branded as "96.7 Cheer-FM". Market vet Tim O'Neill took over mornings and Corey Robertson arrived in late 2001 for afternoons.

On January 3, 2007, CHYR FM moved its broadcast tower from just outside Point Pelee to a new tower in Cottam, making the signal available to over 70 thousand more homes.^[2] On March 3, 2008, the station rebranded as "Mix 96.7"

In 2016, a new station on 96.7 MHz (WNUC-LP) signed-on in the New Center neighbourhood of Detroit, Michigan, causing a substantial reduction in CHYR-FM's signal to Detroit, with interference stretching from Livonia and Redford to Warren and portions of the west end of Windsor.

References

External links

Radio stations in Southwestern Ontario (excluding American stations)

Essex County	Windsor CKWW 580 CKLW 800 CBEF 1550 CIMX 88.7 CBE 89.9 CJAH 90.5 CIDR 93.9 CJWF 95.9 CBEW 97.5 CJAM 99.1 CKUE-1 100.7 CINA 102.3 CJBC-1 103.9 CBEF-2 105.5 Leamington CBEW-FM-1 91.9 CJSP 92.7 CHYR 96.7 CBEF-1 103.1 VAZ533 162.475 Point Pelee National Park CJPP 90.7

Chatham-Kent	Chatham CFCO 630 AM & 92.9 FM CBEE 88.1 CKGW 89.3 CKSY 94.3 CKUE 95.1 CKXS 99.1 CKBK 104.3 CZT836 162.525¹

Lambton County	Kettle Point CKTI 107.7 Sarnia CHOK 1070 AM & 103.9 FM CBEG 90.3 CBEF-3 98.3 CFGX 99.9 CKCI 103.3 CHKS 106.3 XJV492 162.400 Walpole Island CFRZ 98.3 Defunct CFOT 1150

Weatheradio Canada	XJV492 162.400 (Sarnia-Oil Springs) VAZ533 162.475 (Windsor-Leamington) CZT836 162.525 (Chatham-Kent)¹

¹CP granted, to air soon Ontario radio markets Cornwall & Eastern Ontario Hamilton-Niagara Kenora District First Nations Radio Kingston-Brockville Kitchener-Waterloo London Midwestern Ontario North Bay Ottawa Parry Sound-Muskoka-Haliburton Pembroke/Ottawa Valley Peterborough Quinte/Belleville-Trenton Rainy River Simcoe County/Barrie/Orillia Sault Ste. Marie Sudbury Thunder Bay Timiskaming Timmins Toronto Windsor-Chatham-Sarnia See also List of radio stations in Ontario Detroit The Thumb Toledo Sandusky Cleveland Radio

Hot Adult Contemporary radio stations in the Province of Ontario

By frequency	89.5 92.1 93.1 93.3 96.7 97.1 97.7 98.3 98.9♦ 97.1♦ 99.5 99.7 99.9 101.5 101.7 103.1 103.5 104.1♦ 104.5 104.5 105.1 105.3 105.5 105.7 106.1 106.5 107.5

By callsign	CFBG CFBK CFHK CFLY CFLZ CFNO CHMS CHUM CHYC♦ CHYK♦ CHYQ♦ CHYR CIDC CIGL CIMJ CISS CIXK CJKL CJMI CJRL CJTT CJUK CKMB CKNX CKPC CKPT CKSG

By city	Bancroft Barrie Belleville Bracebridge Brantford Cobourg Huntsville Guelph Kenora Kingston Kirkland Lake Leamington London Marathon Niagara Falls Orangeville Ottawa Owen Sound Peterborough Strathroy Sudbury♦ Temiskaming Shores Thunder Bay Timmins♦ Toronto Wingham

Ontario radio markets Cornwall & Eastern Ontario Hamilton-Niagara Kenora District First Nations Radio Kingston-Brockville Kitchener-Waterloo London Midwestern Ontario North Bay Ottawa Parry Sound-Muskoka-Haliburton Pembroke/Ottawa Valley Peterborough Quinte/Belleville-Trenton Rainy River Simcoe County/Barrie/Orillia Sault Ste. Marie Sudbury Thunder Bay Timiskaming Timmins Toronto Windsor-Chatham-Sarnia See also List of radio stations in Ontario ♦: Francophone stations

Coordinates: 42°08′01″N 82°45′45″W / 42.13361°N 82.76250°W / 42.13361; -82.76250

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