Bruce Sellery

Bruce Sellery (born August 2, 1970) is a Canadian business journalist, television news anchor, keynote speaker, and coach.

Sellery is one of the founding journalists at CTV’s Business News Network (BNN). He has covered the markets and the economy in depth, both as an anchor in Toronto and as BNN’s Bureau Chief in New York City. Over the last ten years he has interviewed CEOs, economists and analysts and spoken across Canada on business issues and personal finance.

In 2009, he founded Moolala,^[1] a personal finance training company dedicated to inspiring people to get a handle on their money so they can live the life they want. His book Moolala: why smart people do dumb things with their money (and what you can do about it) was published by McClelland & Stewart and has become a best seller.

Sellery is also known as the personal finance expert/host on Oprah Winfrey Network's Million Dollar Neighbourhood (Season 1).

Sellery is currently an advice columnist for MoneySense.

Early life and education

Sellery was born in London, Ontario, Canada in 1970. He received his undergraduate degree, an Honours Bachelor of Commerce, in 1993 from Queen’s University in Kingston, Ontario. He was an international exchange student at the Institut de Gestion de Rennes in Rennes, France in 1992 and is an alumnus of the Governor General’s Leadership Conference^[2] in 2008.

Early career

Sellery began his professional career in 1993 at Procter and Gamble. From 1993-1998 he held several positions within the company, including brand manager for Royale Facial Tissue where he was accountable for managing a $60 million business unit, and assistant brand manager for Pampers Diapers where he spearheaded the re-launch of this $500 million brand with the "Pampers Baby Dry" campaign. Sellery headed up the design and rollout of P&G’s highly successful diversity training programs to 2,000 employees across the country. He also led experiential training in strategy development and team effectiveness.

Television

Sellery was recently chosen as the personal finance expert for a new program to air on Oprah Winfrey Network Canada. It is called Million Dollar Neighbourhood and produced in Aldergrove, British Columbia. This reality TV show challenged 100 families in Aldergrove to increase their collective net worth by $1 million in just 10 weeks.

Million Dollar Neighbourhood has been renewed for a second season.

Sellery began his career in journalism as a researched on CBC Newsworld’s Canadian Investor. He soon began delivering business updates on Newsworld International and filling in as the host for Investors Online. He was one of the founding staff members of Business News Network (BNN) when it launched in September 1999. He has anchored thousands of hours of live programming and worked with the BNN until 2008. During his time there, Sellery served as the host and senior producer of BNN Documentaries, host and producer of workopolis TV, anchor for the daily financial show The Wrap, anchor of On the Money and served as the New York bureau chief covering US financial stories. In addition to filing reports for BNN, Sellery also appeared on CTV Newsnet, Canada AM and CNNfn. During his tenure at BNN, Sellery covered stories ranging dot com boom and bust, 9/11, and the War in Iraq to courtroom reporting from the trials of Martha Stewart and Bernie Ebbers. He also created the network’s documentary unit and hosted specials on the nuclear energy industry and clothing retailer Lululemon.

Speaker and Consultant

Through his financial reporting on BNN, Sellery spoke to thousands of people about their finances and soon learned that people in all walks of life had trouble managing their finances. Instead of just reporting on financial matters, Sellery made a big switch in his personal career and decided that he needed to help more people and offer easy solutions to complicated money matters.

Sellery developed the Moolala Method designed to help real people get a handle on their money so they can lead the live they really want. In a series of keynote addresses, public and private workshops, Sellery teaches smart people to stop doing "dumb" thing with their money. Sellery delivers programs for corporations to teach employees how to improve their financial well-being and challenges people to connect with money and have fun in the process. Articles about his approach have been published in the Calgary Herald,^[3] Vancouver Province, Winnipeg Free Press, Windsor Star, Canadian Business, Alberta Venture and others.

Sellery works with some of Canada’s largest corporations and associations (OMERS, Manulife, ATB Financial, Scotiabank, Alberta Motor Association, IFIC, etc.) to deliver keynote speeches on various business topics including the economy, leadership, personal finance and diversity.

A recent partnership with Educators Financial Group^[4] has led to the creation of an online learning centre dedicated to helping teachers manage their finances. Through videos, interactive exercises and thought provoking assignments, educators learn to manage their money smartly now and not wait for retirement to enjoy it.

Additional partnerships are being formed with other corporations to develop custom learning centres for employees and the public at large.

Sellery provides advice to private corporations in the areas of strategy, marketing and sales. He recently completed a 10-month study with Don Tapscott, the author of Wikinomics, on the future of diversity in the context of the Net Generation.

Writing

Sellery’s first book is called Moolala: Why smart people do dumb things with their money (and what you can do about it), [published by McClelland & Stewart] was released in January 2011 and has since become a Globe and Mail bestseller. He is also a regular contributor to MoneySense, Canada's largest personal finance magazine.

In 2008, Sellery was a member of the program faculty that contributed to the book Grown Up Digital: How the Net Generation is Changing Your World with author Don Tapscott.^[5] This book was selected as a 2008 Best Business Book of the Year by The Economist.

Personal life

Sellery believes that giving back to his community is important and he uses his television, financial and speaking skills to help others.

He is the founding chairperson of Friends of Adoption Options and was the Executive Producer for their Building Family Video Series that helps adopted families create a strong, nurturing family unit.

In recent years Sellery has served as a board member for Fast Company's "World of Work" conference, volunteered as a peer-support telephone distress hotline operator, and serves as the VP of Communications for the Queen's University Alumni Association.

He is also an active member of the Canadian Association of Professional Speakers (CAPS).

Sellery is married to theatre director Dennis Garnhum and has one daughter, Abby.^[6] He lives in Calgary, Alberta.

References

External links

• Adoption Options, Canada, founding member
• Moolala, personal financial training - founder, Bruce Sellery