Boofle

Boofle is a brand of woollen toy Dog created by David Blake and licensed by UK Greetings.^[1]

History

Created by David and Sarah Blake in 2007, Boofle was originally modelled with plasticine before being turned into a paper mesh for the original 12" knitted character. The original toy was knitted by David's mum, which was stuffed and stitched to create the finished product. The marketing of Boofle is handled by Sarah Blake. The pattern on Boofle is changed each season to reflect the time of year and refresh the look.

Boofle is currently licensed by DRI, an independent licensing and marketing company, with over 10 licensees covering apparel,^[2] homeware, BTS stationery, craft products, chocolate, melamine feeding products and slippers. As well as greeting cards which are produced by UK Greetings, Boofle products also include soft toys and gifts; manufactured and distributed by Only4U, the UK’s leading supplier of inspirational gifts and 3D products.

• In 2008 a Boofle Greetings card collection was launched by Clintons ^[3]
• In 2009 a Full gift collection was created by Clinton Cards.
• In 2010 UK Greetings launched Boofle Website.
• In 2012 a Boofle mobile application was released to bring the brand to a new audience. ^[4]
• In 2013 Boofle won 'Best Cute' at the Henries. ^[5]

Boofle owners

Many Boofle owners are proud loyal collectors and take them everywhere. One owner, Katie from Milton Keynes is known for having over 20 (each with their own name) and taking at least one Boofle everywhere she goes. Including on holiday to Dubai ^[6]

References

External links

• Boofle website

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