BiFi
BiFi is an originally German brand of sausage-based snacks now owned by Link Snacks. In the original version, it is a thin, jerky-like salami; variations include a poultry-based salami, a salami wrapped in a white or wheat roll (BiFi Roll and BiFi Roll Korn), a roll filled with beef, beans and bacon (Ranger), and a roll filled with salami, cheese, and pizza sauce (BiFi Carazza). Larger versions of several of these products, distinguished by the ending "XXL," are available; these include the original BiFi, BiFi Roll, and BiFi Carazza.
In the United Kingdom, a similar snack called Peperami is sold, also by Jack Link's. It is made of pork following their decision to stop making the snack out of beef. The Peperami name was first used for the spicy version of BiFi in Germany, later known as Peperoni.[1]
The BiFi brand was originally registered in Germany in 1972[2] and later purchased by Unilever. On 21 February 2014, Unilever announced that it has signed a definitive agreement for the sale of its meat snacks business to Jack Link’s, for an undisclosed amount.[3] The sale includes the brands Bifi, sold in Benelux, Germany, Austria and Switzerland, and Peperami, which retails in the UK and Ireland.
Types
There are various types of BiFi:
| Type | Notes | German name |
|---|---|---|
| Original | These are small, but they can be bought in packs of five. | |
| Original XXL | A wider version of the original stick, with size and shape coming close to Peperami | XXL |
| Peperoni | A new version of the stick, made of pepperoni. Identical to the Peperami. | Peperoni |
| Poultry | Made of Salami and Turkey. Very smoked. Additionally sold in packs of four. | Geflügel |
| Roll | Salami in a coat of white bread. Quite similar to Peperoni Roll and Peperami Canniballs. | Roll |
| Roll XXL | Wider versions of the BiFi Roll. | Roll XXL |
| Peperoni Roll | Peperoni in a coat of white bread. Almost the same as the discontinued Peperami Canniballs. | Roll Peperoni |
| Grain Roll | Mini-sausage stored inside a grain roll. Similar to 'Roll', 'Roll XXL' and 'Peperoni Roll'. | Roll Korn |
| Minis | A bag of very small original BiFis, whilst the regular original stick is small but bigger. | Minis |
| Carazza | A square of sausage, and another square of cheese; inside pizza-like bread. Similar to Peperami Sarni. | Carazza |
| Carazza XL | A wider version of Carazza XL. Size is closer to the discontinued Peperami Sarni. | Carazza XL |
| Ranger | Smoked sausage, kidney beans and bacon in a roll. Does not carry the 'BiFi' name. | Ranger |
| BiFi on Bread | Packets of slices of different salamis. 'Original' and 'hot' (Scharf) versions are sold. | BiFi auf's Brot |
| Energy | A flavoured version of the original. | Energy |
| Back Snack | Contains BiFi in a tomato sauce wrapped in a crispy bread. | Back Snack |
Advertising
Like Peperami, BiFi's television advertising is humorous.
In the 1990s, BiFi copied the advertisements at the time for Peperami, featuring the "Animal". However, Ade Edmonson's English voice (for the Animal) was overdubbed with the German translations for the words, and the ending consequently features a BiFi packet, not a Peperami packet.
In 2001, BiFi "debuted" an advertising campaign featuring a supermarket/office area called Zomtec. There were ten adverts in the series, lasting even into 2003. They feature numerous characters and their "mishaps" with BiFi. One of the more famous ones (in English-language) featured a man "reach" for a BiFi, but someone else reaches for it first. Upset, other people offer him a BiFi, but it turns out to be a joke as one of the people offering him a BiFi licks the BiFi.
See also
- Peperami (a similar snack made by the same company)
References
- ↑ "Archived copy" (PDF). Archived from the original (PDF) on 2014-12-20. Retrieved 2014-12-10.
- ↑ "Archived copy" (PDF). Archived from the original (PDF) on 2014-12-20. Retrieved 2014-12-10.
- ↑ http://www.theguardian.com/business/2014/feb/21/peperami-unilever-jack-links
External links
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Wikimedia Commons has media related to BiFi. |