Belle Gibson

Belle Gibson
Born

Annabelle Natalie Gibson
October 1991 (1991-10) (age 25)

[1]
Launceston, Tasmania, Australia
Residence Elwood, Victoria, Australia
Nationality Australian
Occupation Blogger, health food entrepreneur, social media entrepreneur, scammer
Known for Fabricated claims of having had multiple cancers which were self-treated through diet and alternative medicine. Fabricated claims of undergoing multiple heart surgeries and suffering strokes. Fraudulent claims that $300,000 of income from sales had been donated to charities.
Partner(s) Clive Rothwell

Annabelle Natalie "Belle" Gibson (born October 1991) is an Australian app developer, blogger, and alternative health advocate whose marketing platform was founded on her fraudulent claims of having donated significant income to charities, and of having forgone conventional cancer treatments to positively self-manage multiple cancers through diet and controversial alternative therapies.

Gibson is the author of the The Whole Pantry smartphone application and its later companion cookbook, both of which were subsequently withdrawn from sale from the Apple Store. As of December 2015, The Whole Pantry App remains for sale on the Android Play Store. The Whole Pantry application was featured in promotional material for the as-then unreleased Apple Watch, but was removed from Apple advertising after the controversy broke.[2][3][4]

In early March 2015, after media reporting identified Gibson's apparently fraudulent claims of charity fundraising and donation-making, further media investigation soon revealed that Gibson had also apparently fabricated her stories of cancer, and lied about her age as well as other details of her personal life and history. Concerns were expressed that Gibson had led a profligate lifestyle, renting an upmarket town house, leasing a luxury car and office space, undergoing cosmetic dental procedures, purchasing designer clothes and holidaying internationally, on money claimed to have been raised or destined for charity.[5]

Mainstream media were increasingly reporting specified fraudulent claims by Gibson and The Whole Pantry regarding charity fundraising and donation-making, and detailed the many inconsistencies in Gibson's claimed medical history. With a collapsing social media support base, in an April 2015 interview Gibson admitted that her claims of cancers had been fabricated, stating that "none of it's true".[6]

Gibson's actions have been described as "particularly predatory",[7] and "deceit on a grand scale, for personal profit".[8]

On May 6, 2016, Consumer Affairs Victoria announced that it would take legal action against Gibson and Inkerman Road Nominees Pty Ltd (originally known as Belle Gibson Pty Ltd) for "false claims by Ms Gibson and her company concerning her diagnosis with terminal brain cancer, her rejection of conventional cancer treatments in favour of natural remedies, and the donation of proceeds to various charities."[9] Penguin Australia Pty Ltd, publishers of 'The Whole Pantry' book, had cooperated with the investigation and agreed to make a $30,000 donation to the Victorian Consumer Law Fund, acknowledging that it had not taken adequate steps to verify Gibson's claims prior to publishing the book.[9]

Biography

According to interviews she has given, Gibson left her then Brisbane family home at age 12, to live with firstly a classmate and later a family friend.[10] Gibson attended Wynnum State High School in Manly, Brisbane, before, at around the age of 16, dropping out of school in Year 10,[11] although she also later claimed to have been home schooled.[12] Gibson worked for some time as a trainee for catering supply company PFD Food Services in Lytton, Queensland,[13] but social media reflected that by late 2008, at either 16 or 17 years of age (given an October 1991 birth date), she had relocated to Perth, where she was involved in the skateboarding culture and actively participating in its online community.[14][15] Gibson subsequently moved from Perth to Melbourne in July 2009 at age 17, and became a mother in July 2010, at age 18. Gibson launched The Whole Pantry application in August 2013, at age 21.

Gibson reportedly told a prospective business partner in 2014 that she had "several names" that she went under,[16] and in her most recent interview with The Australian Women's Weekly claimed "her mother changed her name five times".[17] Gibson's corporate filings indicate that she is three years younger than she publicly claims to be.[1]

In interviews, Gibson stated that since 2009 she had self-treated her then claimed malignant brain and various other cancers (blood, spleen, uterus, liver, kidney and neurological) through diet, exercise, the "power of fruits, vegetables",[18] Ayurvedic practices, craniosacral therapy, colonic irrigations and (controversial) Gerson treatments.[19] Gibson attributed the onset of her claimed cancers to a reaction to cervical cancer vaccine Gardasil.[13]

The Whole Pantry

Gibson launched The Whole Pantry application in August 2013, and there were reportedly 200,000 downloads within the first month. Gibson soon after signed a book deal with Lantern Books for an accompanying table top cookbook (published in October 2014), and was working with Apple in September 2014, to transition the application as a privileged preinstalled default Third Party inclusion in the Apple Watch launch, which was scheduled for April 2015.

By early 2015, it was estimated that in excess of $1 million had been made in sales of The Whole Pantry application and book.[20] Gibson chronicled her battle with cancer on a blog, by the same name The Whole Pantry, but "doubts about her claims surfaced after she failed to deliver a promised $300,000 donation to a charity".[21]

Before doubts were raised about her health and charitable donation claims, Gibson had intended to expand the brand beyond the health, lifestyle and 'wellbeing' reflected in the Whole Pantry application and book, having earlier registered the domain The Whole Life, and advertised in December 2014 to recruit an IT specialist to expand the application and brand portfolio.[22] Both The Whole Pantry App and The Whole Life were registered by her partner, Clive Rothwell, in Gibson's corporate name.[23] The Whole Pantry registrar was amended in March 2015 after the controversy broke.[24]

While The Whole Pantry has unequivocally denied that Gibson ever helped anyone to reject conventional cancer treatment, Gibson has been quoted from her social media posts as claiming that she had "countless times helped others" to forgo conventional medical treatment for cancers and to treat themselves 'naturally', as well as "leading them down natural therapy for everything from fertility, depression, bone damage and other types of cancer".[25]

Health claims

When the book was launched in November 2014, Gibson claimed in its preface that she had been "stable for two years now with no growth of the cancer",[4] but her story soon emerged as inconsistent: she also told media outlets that the cancer had reached her liver and kidneys, and three months earlier had posted on The Whole Pantry's Facebook page that her cancer had spread to her blood, spleen, brain and uterus. She previously claimed that she had undergone heart surgery operations several times and to have momentarily died on the operating table. However, there were no scars as a result of heart surgery. She also claimed to have suffered a stroke. Gibson was unable to substantiate her medical claims nor name the doctors who diagnosed her condition and treated her.[26]

The cookbook was published in Australia by Lantern Books (Penguin) and Simon & Schuster were going to publish the cookbook in Europe and the US.[27] Penguin Publishing acknowledges that it never asked for any evidence of her medical condition, saying it published the recipe book in "good faith".[4] The book was subsequently pulled from Australian and international publication, its publishers stating that despite best endeavours Gibson had failed to satisfactorily address the claims made against her regarding her health and charitable donations.

Following adverse media coverage, there was considerable scrutiny of her story leading to doubts being cast on her cancer diagnosis, and on previous claims around her health issues, including having cancer[28][29] and the multiple heart surgeries.[26] Gibson's story was reported to be "being erased from the internet".[30] In a statement Apple had initially indicated that it intended to retain the app on the Apple Watch, stating that their interest related as to only whether the app performs as it is supposed to. However the app was subsequently withdrawn from the Apple Watch, after first being removed from the Australian and US App Stores.

Charitable claims

At the same time, claims also emerged that charity funds raised in 2013 and 2014 had not been donated to the claimed causes,[31][32] which Gibson rejects,[33] but Fairfax Media revealed that The Whole Pantry founder "failed to hand over proceeds solicited in the name of five charities" and had "grossly overstated the company's total donations to different causes".[4] Two charities confirmed to The Australian newspaper that her company had used their names in fundraising drives but had either failed to deliver the donations or had inadequately accounted for the funds.[30]

Gibson had claimed on a number of occasions in 2014 that The Whole Pantry had donated approximately $300,000 to charities involved in (among other things) maternal healthcare in developing nations, medical support for children with cancer, and funding schools in sub-Saharan Africa.[34] In late 2014, when The Whole Pantry application was pre-installed on the Apple iPad, Gibson claimed through her Instagram account to be working with 20 different charities.[35]

Gibson has long claimed in her LinkedIn professional networking profile, established in February 2013, to be a philanthropist.[36]

When confronted by investigative journalists about the doubtfulness of these and other claims in early 2015, Gibson admitted that she had seriously overstated the level of charitable donations that had been made. Subsequent media reporting in March 2015 revealed that it could only be ascertained that an estimated $7,000 of the previously claimed $300,000 had been donated to a total of three charities, with at least $1,000 of the $7,000 reportedly having been donated only after Gibson became aware of the Fairfax Media investigation into her earlier claims. [37] Another $1,000 of the $7,000 had been donated to a charitable cause under her spouse Clive Rothwell's name, rather than Gibson's or the company name.[38]

Also in March 2015, the parents of a young child suffering from brain cancer, whom Gibson had befriended, came forward to report that they had been unaware that Gibson had earlier been claiming to be fundraising for their child's treatment on their behalf. The family stated they had not known about Gibson's claim to be charity fundraising on behalf of the child, and the family had never received any funds from her or The Whole Pantry. The family suspected Gibson had been using information gleaned from the family's experiences to underpin her own claims to having brain cancer.[39]

Consumer Affairs Victoria has initiated an investigation.[40]

Support of controversial medical practices

Gibson's and The Whole Pantry's statements regarding the benefits of exercise, healthy eating and a positive mindset were uncontroversial, being widely acknowledged as conducive to holistic well being. However, on her now deleted 'OnlyBelle' Instagram account and in other social media, Gibson also promoted more controversial or potentially dangerous alternative medical practices, including; Gerson therapy,[41] anti-vaccination,[42] and the consumption of non-pasteurised raw milk.[43] The highly controversial Gerson treatment had been similarly promoted by another Australian 'wellness' blogger, Jessica Ainscough, whose funeral Gibson attended when Ainscough succumbed to her cancer at age 29 in late February 2015. With approximately 97% of the population under seven years of age immunised, Australian Government vaccination policy heavily penalises parents who refuse to vaccinate their children, by denying access to significant welfare and other benefits, worth approximately $11,700 per annum. The consumption of raw milk is illegal in Australia and, in 2014 in Gibson's state of Victoria, one three-year-old died and another four children under the age of five became seriously ill after consuming non-pasteurised raw milk.[44]

Concern over publisher culpability

As the controversy grew, questions began to be raised about Apple, Penguin and the Australian media's lack of due diligence in prima facie accepting Gibson's claims to suffering multiple cancers, an issue taken up by Australia's Media Watch program.[45]

Apple, in response to media enquiry in mid March 2015, declined to remove The Whole Pantry application from sale, stating that it was only concerned about the functionality of an application. However, The Whole Pantry was soon thereafter removed from inclusion in the Apple Watch launch. Apple subsequently deleted the application from the Apple Store (online), and soon thereafter also removed it from all Apple Watch promotional material. Apple has not provided any public comment regarding the reasons behind the removal of The Whole Pantry application from the Apple Store and Apple Watch.[46]

Lantern Books (Penguin), when initially approached by investigative journalists, claimed it had not confirmed the validity of Gibson's cancer claims as it was not required to as the book was "a collection of recipes".[47] Soon after, in mid March 2015 and as the controversy grew, Penguin withdrew the book from sale, citing a lack of response from Gibson to its queries relating to the media accusations. Fairfax Media, however, reported that Penguin had, prior to publication of the book, already quizzed (and videotaped) Gibson on her cancer story as recounted in the preface.[48] Penguin Australia agreed to pay AU30,000 to the Victorian Consumer Law Fund as a penalty for failing to validate the factual content of the book."Belle Gibson: Australian blogger who faked cancer faces legal action". BBC. 6 May 2016. 

After the Media Watch segment aired, the Elle Australia magazine admitted that following its laudatory story on Gibson, "The Most Inspiring Woman You've Met This Year", which was published in December 2014, Elle Australia had received anonymous but specific claims that Gibson was fabricating her story, but ultimately dismissed the email as "lies".[49]

A second Bauer Media Group magazine, Cosmopolitan, which had awarded Gibson its 2014 'Fun, Fearless Female' social media award, later revealed that it too had received an email, but had dismissed out of hand the email's accusations that Gibson was fabricating her story.[50] Subsequently, on 24 April 2015, after Gibson had admitted to having faked her cancers, in defending the magazine's decision not to strip Gibson of its 2014 social media award, Cosmopolitan's editor stated that Gibson had been "reader nominated and reader voted", the award being "a competition where readers are nominating people that they're inspired by".[51] However, Cosmopolitan's Associate Editor had a month earlier, on 17 March 2015, stated in the magazine's "honest account" of the its dealings with Gibson that "I put forward the nomination myself", indicating that Cosmopolitan magazine, rather than the public, had been instrumental in promoting Gibson's award.[52]

A conventional cancer research professional from the Garvan Institute of Medical Research also went public to state that, by failing to conduct basic fact checking and providing "unfiltered PR" to Gibson's untested claims, an uncritical media had been complicit in Gibson's "scam".[53]

Erasing the story

Once the controversy surfaced in the media, The Whole Pantry began removing any comments made on its (since deleted) Facebook page that questioned the now suspect health and charitable claims that Gibson and the company had made, asserting that these comments only added to "the misinformation" of the initial Fairfax Media article. This selective deletion drew even more negative comment.[54]

Simultaneously, posts that Gibson had made on her Healing Belle Instagram account that made reference to her cancers or charitable donations were also being selectively deleted, drawing further negative comment to the effect that particularly Gibson's cancer-related claims were suddenly "being erased from the internet".[55] Soon after, all posts were deleted from the Healing Belle and The Whole Pantry Instagram accounts. Around the same time, individual postings about her cancer, and claims of having died briefly while under heart surgery, which Gibson had made in 2009 on blogs that she did not directly control, were also being selectively deleted by the administrator of the blog "at the request of a user".[56] Both the Whole Pantry and Healing Belle accounts across a number of social media platforms were soon either abandoned, made private, or deleted in their entirety.[57]

Gibson subsequently established another Facebook account under the alias Harry Gibson, which was made private, and used to hit back at Facebook followers questioning her claims or speaking to the media.[58]

Admission of deceit

In late April 2015, Gibson gave an interview to The Australian Women's Weekly, in which she admitted to having fabricated all her cancer claims. Gibson attributed her lying to her childhood upbringing, and specifically to neglect by her now-estranged mother, claiming to having been forced to take care of herself and her brother since the age of five.[59] The interview was however, described as an admission of deceit, without expression of regret or apology.[60] In a May 2015 interview with the same magazine, Gibson's mother Natalie Dal-Bello refuted several claims Gibson had made about her upbringing. This included the claim that her brother was autistic, even though he - also interviewed for the magazine - is not.[61]

Gibson's late April 2015 interview with The Australian Women's Weekly, in which she admitted faking her cancers, was arranged by Bespoke Approach, and Gibson was provided pro bono representation by the company during the interview.[59][62]

In June 2015, Gibson was rumored to have received $45,000 for an interview with 60 Minutes.[63] Stefanie Spinks wrote that "by accepting $45,000 for her interview, Belle is sending the message that people can profit off stealing, lying and taking advantage of people's good intentions."[64] During this interview, she claimed to have been visited at home by a doctor named Mark Johns who had an electronic machine with paddles and lights that was "German technology" that diagnosed her cancers. She also believed she was taking oral chemotherapy prescribed by this same doctor. No one has found any trace of this person nor any information on the portable machine that was used to make a diagnosis.

Legal action

Consumer Affairs Victoria is aiming to prosecute Gibson for allegedly breaking Australian consumer law. The regulator said it had conducted an in-depth investigation of Gibson's activities and had applied to Australia's Federal Court for leave to pursue legal action. Gibson's publisher, Penguin Australia, has already agreed to pay A$30,000 ($22,200; £15,300) to the Victorian Consumer Law Fund as a penalty for releasing The Whole Pantry, which was not fact checked.[9][65]

See also

References

  1. 1 2 Guilliatt, Richard (10 March 2015). "Mega-blogger Belle Gibson casts doubt on her own cancer claims". The Australian. Retrieved 20 April 2015.
  2. "Investigation starts into creator of Apple Watch default app The Whole Pantry for fraud, fake cancer story".
  3. "Australian app creator's triumph with Apple Watch". The Age. 13 September 2014. Retrieved 10 March 2015.
  4. 1 2 3 4 "Friends and doctors raise doubts over 'Healing Belle' cancer claims". Sydney Morning Herald. 10 March 2015. Retrieved 10 March 2015.
  5. Donelly, Beau, and Nick Toscano, "Supporters turn on Belle Gibson as cancer claims unravel", Sydney Morning Herald, 14 March 2015
  6. Donelly, Beau; Toscano, Nick (22 April 2015). "The Whole Pantry author Belle Gibson admits she lied about having terminal cancer". smh.com.au. Retrieved 22 April 2015.
  7. Montague, Jules (30 April 2015). "Münchausen by internet: the sickness bloggers who fake it online". The Guardian. Guardian News & Media Ltd. Retrieved 30 April 2015.
  8. Tuohy, Wendy. "Belle Gibson: a story of deceit, betrayal of trust on a grand scale". Herald Sun. NewsCorp. Retrieved 22 April 2015.
  9. 1 2 3 "Belle Gibson to face legal action over claims, Penguin agrees to enforceable undertaking - Media release". Consumer Affairs Victoria. 6 May 2016. Retrieved 16 May 2016.
  10. "The Whole Pantry founder inspires in the face of terminal cancer". News.com.au. News Corp Australia. 28 November 2014. Retrieved 20 April 2015.
  11. "Wellness guru Belle Gibson 'opposed vaccination, backed medical cannabis'". The Courier Mail. 13 March 2015. Retrieved 14 March 2015.
  12. "'Cancer survivor' Belle Gibson retains lawyer". The Sydney Morning Herald.
  13. 1 2 "Mega blogger Belle Gibson described herself as a 'distinguished psychopath'". The Courier Mail. 12 March 2015. Retrieved 14 March 2015.
  14. "santa clause Page 2". skateboard.com.au.
  15. "Back In Hospital - Round Three". skateboard.com.au. Retrieved 23 April 2015.
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  17. Weaver, Clair. "What it's really like to interview Belle Gibson". The Australian Women's Weekly. Baeur Media. Retrieved 22 April 2015.
  18. "Friday Foodie: Chocolate Nut Butter Cups". pollynoble.com.
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  21. Mendham, Tim. "Not Healthy". The Skeptic. 35 (2): 9.
  22. "Remote Design Job - UI / UX Designer @ The Whole Pantry - WFH.io". wfh.io.
  23. "Thewholelife.com Whois Lookup - Who.is - Who.is". who.is.
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  27. "Belle Gibson supporters demand refunds for app, recipe book". Yahoo7 News. 12 March 2015.
  28. "Belle Gibson: Cancer survivor, The Whole Pantry author, app developer claims 'misdiagnosis'". Australian Broadcasting Corporation. 9 March 2015. Retrieved 10 March 2015.
  29. "Questions over blogger Belle Gibson's cancer diagnosis (originally: Belle Gibson, does she even have cancer?)". Herald Sun. 10 March 2015. Retrieved 10 March 2015.
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  32. "Belle Gibson, the missing charity money and the confounding cancer claims". Essential Baby. Retrieved 10 March 2015.
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  34. "Pop into The Pantry app for a healthier lifestyle". The Sydney Morning Herald.
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  37. Donelly, Beau; Toscano, NIck (8 March 2015). "Charity money promised by 'inspirational' health app developer Belle Gibson not handed over". www.smh.com.au. The Sydney Morning Herald. Retrieved 20 April 2015.
  38. "Supporters - The ASRC Food Justice Truck - StartSomeGood: Igniting Ideas, Investment & Impact.". StartSomeGood.
  39. Cavanagh, Rebekah (21 March 2015). "Family of desperately ill boy fear health guru Belle Gibson used their son to bolster her cancer claims". www.heraldsun.com.au. Herald Sun, The Daily Telegraph (Australia). Retrieved 20 April 2015.
  40. "Health app founder and alternative cancer treatment advocate investigated over charity donations". The Guardian. 10 March 2015. Retrieved 10 March 2015.
  41. Debelle, Penelope; Hadfield, Shelley. "Belle Gibson and The Whole Pantry: Is her story fact or fiction?". The Advertiser. News Corp. Retrieved 23 April 2015.
  42. Piotrowski, Daniel; Noble, Freya. "'She pushed me not to vaccinate my kids'". Daily Mail Australia. Associated Newspapers Ltd. Retrieved 23 April 2015.
  43. Jefferson, Andrew; Cavanagh, Rebekah. "Lifestyle blogger Belle Gibson slips up on booze, milk". Herald Sun. NewsCorp. Retrieved 23 April 2015.
  44. Milman, Oliver. "Victoria launches crackdown on sale of 'raw' unpasteurised milk". The Guardian. Guardian News and Media Ltd. Retrieved 23 April 2015.
  45. Barry, Paul. "How the media fell for Belle". ABC.NET.AU. Australian Broadcasting Corporation.
  46. Riley, Duncan (17 March 2015). "Fake cancer survivor Belle Gibson's app pulled from App Store, still linked to Apple Watch though". Siliconangle.com. SiliconANGLE Media. Retrieved 30 April 2015.
  47. Hallbaeck, Jan (16 March 2015). "The 'hole' in the pantry story: should Penguin have validated Belle Gibson's cancer claims?". The Conversation. The Conversation Trust. Retrieved 30 April 2015.
  48. Donelly, Beau; Toscano, Nick (16 March 2015). "Publisher Penguin pulls Belle Gibson cook book The Whole Pantry". Sydney Morning Herald. Fairfax Media. Retrieved 30 April 2015.
  49. Lawrence, Vanessa. "What we know about Belle Gibson". Elle Australia. Elle Australia. Retrieved 22 April 2015.
  50. Sams, Lauren. "An honest account of our experience with Belle Gibson". Cosmopolitan. Bauer Media. Retrieved 23 April 2015.
  51. Sharp, Annette (24 April 2015). "Cosmo defend failure to research Belle cancer claims and says she can keep Fun Fearless Female award". The Daily Telegraph. NewsCorp. Retrieved 25 April 2015.
  52. Sams, Lauren (17 March 2015). "An honest account of our experience with Belle Gibson". Cosmopolitan Australia. Bauer Media Group. Retrieved 25 April 2015.
  53. Burke, Liz. "'They are all complicit': Cancer researcher Dr Darren Saunders slams Belle Gibson's 'enablers'". News Limited. News.com.au. Retrieved 23 April 2015.
  54. Ryall, Jenni. "The mystery of Belle Gibson, who claimed she cured cancer with clean living". Mashable Australia. Mashable Inc. Retrieved 22 April 2015.
  55. "Does Belle Gibson Actually Have Cancer?". Reality Based Medicine. Retrieved 22 April 2015.
  56. GUILLIATT, Richard. "Whole Pantry founder Belle Gibson's stories of beating terminal cancer erased from internet". Herald Sun. NewsCorp. Retrieved 22 April 2015.
  57. Michael, Sarah; Dean, Sarah. "Belle Gibson's partying past reveals a love of beer, cask wine and donuts... and it's a long way from the organic regime she claims cured her 'terminal' brain cancer". Daily Mail Australia. Associated Newspapers Ltd. Retrieved 22 April 2015.
  58. CAVANAGH, REBEKAH; TUOHY, WENDY. "Belle Gibson slams 'fake cancer' claims in online rant". Herald Sun. NewsCorp. Retrieved 22 April 2015.
  59. 1 2 Sullivan, Rebecca. "Belle Gibson: 'No, None of it is true'". news.com.au. News Limited. Retrieved 22 April 2015.
  60. Cunningham, Matt (25 April 2015). "Nothing to like about this pretty little liar". Herald Sun. NewsCorp Ltd. Retrieved 30 April 2015.
  61. "Belle Gibson's mum slams troubled childhood claims as 'a lot of rubbish'". news.com.au. News Limited. Retrieved 18 May 2015.
  62. Jeffrey, James (23 April 2015). "Toil for the Belle". The Australian. NewsCorp. Retrieved 25 April 2015.
  63. Sullivan, Kate (24 Jun 2015). "Belle Gibson's 60 Minutes TV interview sparks criticism". The Australian.
  64. "Thousands of former Belle Gibson supporters sign online petition demanding the cancer fraud donate any fee from upcoming interview to charity". Daily Mail. 25 June 2015.
  65. "Belle Gibson: Australian blogger who faked cancer faces legal action". Retrieved 7 May 2016.

External links

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