Beechworth Bakery

Beechworth Bakery

Industry	Bakery retail franchise
Genre	Corporate franchise
Founded	Beechworth, Victoria, Australia (1984 (1984))
Founder	Tom O'Toole
Headquarters	Beechworth, Victoria, Australia
Number of locations	6 bakery shops (2010) Beechworth Echuca Albury Healesville Bendigo Ballarat
Area served	Victoria / New South Wales / Australia / International shipping
Key people	Tom O'Toole (Founder) Tom O'Toole (CEO)
Products	Full ranges of bakery goods. Bakery Meals Hot & Cold Drinks Cake, Slices & Biscuits Large Cakes Coach Group Meal Deals
Services	School groups, social events, parties, baking demonstrations
Revenue	US$12,000,000 (2010), 5% from 2009
Owner	Tom O'Toole: CEO / Marty Matassoni: Managing Director
Number of employees	250+ (2010)
Website	beechworthbakery.com.au

Beechworth Bakery is a bakery franchise started by Tom O'Toole in Beechworth in 1984. Beechworth is located in Northeast Victoria, Australia, 290 kilometres (180 mi) north of Melbourne and 40 kilometres (25 mi) from the twin cities of Albury and Wodonga which are situated either side of the Victoria – New South Wales border.

Beechworth Bakery was established by Tom O'Toole in 1984 when he bought the Ideal Café and turned it into a bakery.^[1] It has since expanded to have outlets in four other towns in country Victoria and one just over the border in New South Wales – Ballarat, Bendigo, Echuca, Healesville and Albury.^[2]

Staff training

The Beechworth Bakery uses a technique of training for their employees that is a combination of on-the-job training as well as classroom training. The bakery at times will send their staff away to learn in a practical environment without interruptions with the use of outside companies to train staff in specific skills, including customer service, communications, management skills, computers and much more. Beechworth Bakery has been asked about the added cost of training for employees and if in fact it pays in the long run. Their answer is: "A well-trained employee who might leave some day is better than an untrained employee who might stay." Their goal is to have all customers leave with a smile on their face. To maintain this high standard, training for all staff members is provided to meet the Beechworth Bakery Customer Service Standard, which is provided by Productivity Increase Group through their seminars and quality control classes.^[3] Beechworth Bakery's vision of customer service and satisfaction is based on three rules. "Rule 1: Take care of the customer. Rule 2: Take care of the customer. Rule 3: Take care of the customer."

Community involvement

A collaboration between Beechworth Bakery and the Learning Disabilities/ Dyslexia project run by Dr Everarda Cunningham at at Swinburne University's Lilydale campus saw the creation of an award to recognize achievements of individuals with learning disabilities.^[4] This project has developed innovative ways of assisting students who are experiencing learning disabilities through teacher programs designed to provide practical support in the classroom.^[5] The Swinburne University of Technology, special education teacher Michelle Hutchison was awarded the inaugural Beechworth Bakery Award.^[6][7]

In 2014, a multi-day bike ride in support of fundraising for the State Emergency Service (SES) was sponsored by the Beechworth Bakery, with most stages starting and finishing at its outlets.^[8]

References