Attentiv

Attentiv (software)
Private
Industry SaaS
Genre Collaborative software
Founded April 2015 (2015-04)[1]
Founder Daniel Russell
Headquarters McLean, Virginia, U.S.
Area served
 Worldwide
Website www.attentiv.com

Attentiv is the maker of a web-based software that allows users to collaborate together using polling, upvoting, threaded commenting, and anonymous discussion. The company was created by Daniel Russell and co-founders Brian Patterson and Dan Hinckley, and is based in McLean, Virginia.[2] Attentiv officially launched its software in April, 2015.[1] Attentiv also participated in TechBuzz and was listed as one of the top three companies to watch from the TechBuzz class of 2015.[3]

History

Attentiv founder Russell developed the idea of an anonymous collaboration app while he was in Washington, DC, attending law school and working for a marketing agency.[4] On a marketing consulting trip, Russell had met with an executive team to help them with their brand's marketing. While their initial reaction to his marketing plan had been extremely positive, the team changed its mind when the CEO made an unplanned visit and began arguing that it was not the time to try new things. The executives on the team were afraid to disagree with the CEO and decided to postpone the new marketing plan.[5]

Russell decided to create a software that would help team members share their thoughts and ideas without fear of angering leaders and decided that allowing people to collaborate anonymously would help overcome this problem. The initial version of Attentiv was setup as a meeting management platform, but it soon pivoted to a more collaboration-based structure to allow for greater flexibility.[6] Then, after development and beta testing,[4] Russell launched Attentiv in April 2015. Russell has stated that the software is structured to enable introverts in the workplace[7] and eliminate wasted meeting time.[8]

Product

The Attentiv software consists of a cloud-based collaboration platform where users can chat with one another using threaded commenting. Comments can be posted with name identifiers or anonymously. The software also allows users to upvote the comments of others and filter comments based on these upvotes. Users can create customized polls for team response and can organize discussions into different invitation-only groups. The software has been listed as a software tool that can reduce meeting times[9] and help improve company culture.[10]

Attentiv is free to use for small groups. Larger groups require a monthly subscription.

References

  1. 1 2 Dishman, Lydia, A New Meeting Platform Aims to Help Introverts Get Their Ideas Heard, retrieved 2015-11-22
  2. ↑ Clozel, Lalita, Attentiv lets you speak up during business meetings without angering the boss, retrieved 2015-11-23
  3. ↑ Kangarloo, Kasra, 3 startups I'll be watching from the MAVA tech conference, retrieved 2015-11-23
  4. 1 2 McClain, Buzz, Mason Law Student’s Startup Makes Meetings Matter for Introverts, retrieved 2015-11-23
  5. ↑ Forrest, David, TechBUZZ: Attentiv Lets You Tell Your Boss the Truth, retrieved 2015-11-23
  6. ↑ Schiff, Jennifer Lonoff, 6 tips for pivoting your business, retrieved 2015-11-23
  7. ↑ Frost, Aja, This App Will Put an End to All Those Awkward Brainstorming Meetings Your Boss Loves, retrieved 2015-11-23
  8. ↑ Matyszczyk, Chris, Here's Proof That Most of Your Meetings Are a Waste of Time, retrieved 2015-11-23
  9. ↑ Haselkorn, Kat, We All Hate Meetings: 3 Ways for Small Business Owners to Scale Back, retrieved 2015-11-23
  10. ↑ Haselkorn, Sarah, Building a Better Company Culture in 5 Steps, retrieved 2015-11-23
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