Anti-boycott

An anti-boycott, counter-boycott or buycott is the excess buying of a particular brand or product in an attempt to counter a boycott of the same brand or product.

Legal enforcement

Some anti-boycott measures are enforced by law. For example, anti-boycott provisions in the Export Administration Act of 1979 and Ribicoff Amendment to the Tax Reform Act of 1976 in the United States forbid US companies and their subsidiaries from complying with or supporting a foreign country's boycott of another country unless the US also approves of the boycott. The Arab League's boycott of Israel has been the primary focus of these laws, though it applies to any "unsanctioned" foreign boycott.

Consumer activism

The usual reason for an anti-boycott is to prevent a company or entity from backing down on the decision that initially caused the boycott.

Some examples of anti-boycotts include:

• The 2006 "Buy Danish" campaign, set up to counter the boycott of Danish goods by the Middle East
• The anti-boycotts by supporters of Israel^[1][2] to oppose Boycott Israel campaigns in 2009.^[3][4]
• Whole Foods Market was boycotted in 2009 when the CEO opposed U.S. President Barack Obama's health care reform policies. Opponents of health care reform staged nationwide buycotts in response.^[5]

References

Further reading

• Hoffmann, Stefan; Hutter, Katharina (2011). "Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research". Journal of Consumer Policy. doi:10.1007/s10603-011-9185-2.