Animahenasyon

Animahenasyon is the annual animation festival and competition held in the Philippines that began in 2007.[1] Organized by the Animation Council of the Philippines, Inc. (ACPI), the festival features the animated works of veteran and novice Filipino animators.[1] Apart from the competition, the festival holds classes, seminars, workshops, and exhibits related to the animation profession. It has the aim of harvesting the talent and creativity of Filipino cartoonists and animators. It is considered as an annual celebration of the animation industry in the Philippines.[2]

Etymology

The name "Animahenasyon" is the product after combining the Filipino-language words for "animation" and "imagination", namely animasyon and imahenasyon (also spelled as imahinasyon) respectively. In English, the wordplay would result to "animagination". The message of the term Animahenasyon indicated the goal of the Animation Council of the Philippines, Inc. to portray the image of the Philippines as a "nation of animators" internationally.[2]

Purpose

In general, the aim of the Animahenasyon as a flagship project of the Animation Council of the Philippines, Inc. is for the Philippine animation festival to serve as a venue for Filipino animators in showcasing their ideas, and to be able to meet established animators in the industry and become inspired by them. Another goal is to create a larger window of exposure of and awareness about the Filipino animation industry, including the industry’s contribution to the international entertainment field. Animahenasyon taps on locally produced animation materials and content that can be promoted and marketed both within the Philippines and internationally.[3] In an effort to build an audience, awareness and development of original contents, ACPI organizes its flagship project Animahenasyon with the following additional objectives: to encourage potential animators to explore the opportunities available in the industry; to provide a location for exchanging ideas and possible business opportunities among animators, producers, and supporters of the industry; and to hold forums that will discuss and set the direction for the development of the industry.[2]

Composition

The major parts of the Animahenasyon is the granting of the Lifetime Achievement Award and the Outstanding Emerging Artist in Animation Award. The screening of animated works for both amateur and professional divisions included different running time categories, namely the 1 to 5 minutes run, the 6 to 20 minutes run, the 21 to 60 minutes run, and finally the 60 minutes run – also known as full-animated feature. Other categories included the presentation of music videos, title sequences, public information, demonstration reels, and television series. For the exhibitions, the categories are full-length animation, special citation, and the presentation of past Animahenasyon winners.[3]

Calendar of events

The chosen venue for Animahenasyon in 2012 is the De La Salle College of St. Benilde, School of Design and the Arts in Taft, Manila City, Philippines. Scheduled to be held from 26 to 29 November 2012, it will be hosted and copresented by the College of St. Benilde, School of Design and Arts, one of the first educational institutions in the Philippines to offer an undergraduate course majoring in digital illustration and animation.[4] The presentation of Animahenasyon in Naga City is the first time that the animation festival will be held outside the vicinity of Metro Manila.[5]

In 2013, the festival was held for the second time outside Metro Manila and is hosted by West Visayas State University in Iloilo City.

Lifetime achievement awardees

In 2007, the Lifetime Achievement award was given to Filipino cartoonist, Larry Alcala.[6] 2008, Severino "Nonoy" Marcelo, a Filipno cartoonist, 2009, Jose Zabala Santos also a cartoonist, 2010, the Lifetime Achievement award is for Roxlee, a cartoonist and filmmaker from Naga City.[5] and last year's Geirry Garrcia, a cartoonist and animator for 2011 Lifetime Achievement Awardee.

References

  1. 1 2 "First Pinoy animation festival in Animahenasyon 2007". Manila Bulletin, mb.com, 21 November 2007. Retrieved 28 May 2011.
  2. 1 2 3 Animahenasyon: Philippine Animation Festival » 2011 » About Animahenasyon Archived September 4, 2011, at the Wayback Machine.
  3. 1 2 Arrant, Cris. Call For Entries: Animahenasyon 2011: 5th Philippine Animation Festival Archived May 1, 2011, at the Wayback Machine., cartoonbrew.com
  4. ↑ Garcia, Brian. Use your Animahenasyon Archived April 9, 2011, at the Wayback Machine., November 14, 2010
  5. 1 2 Arcellana, Juaniyo. Use your 'animahenasyon', the Philippine Star, 25 October 2010
  6. ↑ ANIMAHENASYON 2007 WINNERS Archived July 27, 2011, at the Wayback Machine., animationcouncil.org

External links

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