Amber Leaf

Amber Leaf

12.5 g Amber Leaf with rolling papers
Product type	Rolling tobacco

Amber Leaf is a brand of rolling tobacco. It is a product of the Gallaher Group division of Japan Tobacco. It is available in various size packets (9 g, 10 g, 12.5 g, 25 g and 50 g). The 12.5 g box includes rolling papers and recently six lines of filter tips have been included in their "3 in 1" packs. The 25 g and 50 g pouches come with rolling papers only. In 2011 and in recent years promotional Amber Leaf tobacco tins were sold with the tobacco in some stores in the UK and Ireland.

Amber Leaf rolling tobacco is most popular among 13 to 35-year-olds in Japan, USA, Ireland and the United Kingdom. ^[1]

Editions

Amber leaf has more than its original edition. In 2012 Amber leaf released "Amber leaf blonde" in the UK. Amber leaf blonde was made to provide adult smokers with a smoother taste by using a premium quality Virginian blend of tobacco. According to the head of JTI's communication’s (Jeremy Blackburn) “Unlike traditional RYO tobacco, the blend of which is typically dark in colour, Blonde uses a pale coloured Virginia blend to provide a smooth taste. It’ll not only appeal to existing adult RYO smokers, but also the growing number of existing adult dual smokers looking for an RYO product to switch to. ”^[2]

References

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