AYR (clothing label)

AYR is an e-commerce driven, vertically-integrated womenswear line headquartered in New York City. Launched in February 2014, it was co-founded by Maggie Winter, Jac Cameron, and CEO and Founder of Bonobos Inc., Andy Dunn. The name AYR is an acronym for “All Year Round.”[1] The line offers an edited collection of womenswear, with a focus on denim.[2] It emerged in a wave of post-recession brands rethinking the traditional brick and mortar retail model.[3] Like its brother company Bonobos, AYR launched exclusively online. In April, it launched its first Guideshop in its New York headquarters.[4] In September 2014, it expanded through a wholesale partnership with Shopbop.[5] AYR has gained recognition in the tech design space. In April 2014, AYR’s e-commerce site was named AWWWard’s “Site of the Day.”[6] In July 2014, their digital catalog was given the same award.[7]

References

  1. ↑ http://fashionista.com/2014/02/e-commerce-newcomer-ayr-wants-to-be-your-go-to-for-everyday-essentials
  2. ↑ http://www.vogue.com/10556461/meet-ayr-new-favorite-jeans/
  3. ↑ http://www.harpersbazaar.com/fashion/designers/a4484/brand-watch-ayr/
  4. ↑ http://www.nytimes.com/2014/04/24/fashion/trench-coats-for-spring-new-jewelry-bonobos-introduces-ayr-label-and-more-shopping-news.html?_r=0
  5. ↑ http://www.racked.com/2014/9/16/7576617/ayr-shopbop
  6. ↑ http://www.awwwards.com/web-design-awards/ayr-1
  7. ↑ http://www.awwwards.com/web-design-awards/ayr-editions-ss14
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