AMCARA Broadcasting Network

AMCARA Broadcasting Network was a Philippine television network of ABS-CBN, now-defunct Studio 23 Network, now later ABS-CBN Sports+Action Network International is located in ABS-CBN Broadcast Center, Sgt. Esguerra Ave., Quezon City.

History

1992-1996: Ermita Electronics Corporation era

The station was acquired from Ermita Electronics Corporation in July 1996, which initially owned the frequency of the station that began airing in May 1992 from a densely populated commercial area in Quezon City with a rebroadcast of MTV Asia, then telecasting from the STAR TV platform. It was later showing Channel [V] refeeds from 1993 onwards as MTV made the decision to split from STAR and form its own satellite TV portal in Asia.

1996-2010: AMCARA Broadcasting Network era

Three years later in 1996, MTV Asia returned to the Philippine airwaves after establishing a new regional base in Singapore. ABS-CBN was picked as the broadcast arm of MTV Asia in the Philippines at the time, and Channel 23 started test broadcasts in September 1996 with rebroadcasts of the new MTV Asia from Singapore. A month later, it launched its own programming under the station name Studio 23 and adopted the slogan "Premium Television". The station initially ran MTV rebroadcasts in the day, and ran its own shows at primetime.It also ran for 24 hours, but financial limitations forced it to sign off at 3AM every day. That has been the broadcast arrangement ever since.

5 years later, MTV Asia acquired a new local UHF frequency and Studio 23 formally became a full station, adopting rebroadcasts of its in-house cable channel Myx to fill in the void left by MTV Asia, and came up with intensified programming led by the popular reality TV game show "Survivor", and several top rate US shows like "7th Heaven", "Will and Grace" and "Charmed", among others.

By 2004, the channel opened its doors to Taglish programs. It also by that time adopted a new slogan, "Kabarkada Mo!". Previous to this trend, the station was already running its own English newscast, "News Central", from 2001 to 2010, effectively replacing the network's "The World Tonight", previously on Channel 2 which had gone on to be a cable-only newscast of ANC, a cable channel of ABS-CBN. It also geared its mostly young viewers to trends in the tech world with "Digital World". With the intensified Taglish presence, Studio 23 today now has the nightly Tagalog gag newscast "Wazzup Wazzup", the interactive youth talk show "Y-Speak", and several others. It even provided support shows to its highly successful local reality programs "Pinoy Big Brother" and "Pinoy Dream Academy", both acquired from Endemol of the Netherlands and are big hits on Channel 2.

Expansion to sports programming

In 1998, ABS-CBN, through its sports division, ABS-CBN Sports, used mainly Studio 23 to highlight its own professional basketball league, the Metropolitan Basketball Association (MBA). The league adopted the home and away format used by the American professional league the National Basketball Association (NBA). (It however sold the franchise of the league after incurring heavy losses.) It marked the network's first serious foray into sports programming.

Later, that would be added by acquiring broadcast rights to the collegiate leagues UAAP and NCAA and the PBL.

Today, it carries a wide variety of local sporting competition, many of which involved neighborhood schools and showcasing budding Filipino sports talents.

2010-2014: Part of ABS-CBN, rebranded as Studio 23 Network

The date was brought forward and AMCARA Broadcasting Network officially purchased by ABS-CBN Corporation ended on March 22, 2010.

On 12 July 2010, ABS-CBN Corporation announced the formation of its broadcast television subsidiary, officially named Studio 23 Network. The AMCARA name will be cease to be used as a terrestrial broadcaster as well as blocktimer agreement, though existing AMCARA Broadcasting Network studios will keep the name. AMCARA Broadcasting Network was officially shut down on October 22, 2010.

On October 23, 2010, ABS-CBN Corporation officially announced that the integration of their UHF TV network operations as well as AMCARA Broadcasting Network has been completed and the two entities will merge into one under the name of Studio 23 Network and will operate under the business name of Studio 23, Inc.

On January 16, 2014, Studio 23 ceased its commercial broadcast and rebranded as ABS-CBN Sports and Action on January 18, 2014.

2014-present: Studio 23 goes off the air and rebranded as ABS-CBN Sports and Action Network International

ABS-CBN Sports and Action, stylized as ABS-CBN Sports+Action or S+A,^[1] is a Filipino free-to-air sports and action channel. It is managed by ABS-CBN Sports, ABS-CBN Corporation's sports content division. The channel occupied the former channel space of Studio 23, a young adult-oriented network ceasing operations on January 16, 2014.^[2][3] It began its operations on January 18, 2014.^[4][5][6]

References

See also

• ABS-CBN (television network)
• Banahaw Broadcasting Corporation
• Studio 23, ABS-CBN's former UHF TV network
• ABS-CBN Sports and Action
• DWAC-TV