3rd Faze

3rd Faze
Origin Orlando, Florida
Genres Pop, Teen Pop, R&B
Years active 2000 (2000)—2003
Past members Sara Marie Rauch, Minia Corominas, Halie Clark

3rd Faze was an all-girl pop trio formed by HealthSouth Corporation and its former Chairman and Chief Executive Officer Richard M. Scrushy to perform on HealthSouth's Go For It! Roadshow, a touring show produced by the company.[1]

History

3rd Faze, made up of Halie Clark, Minia Corominas and Sara Marie Rauch, was created in September 2000. On April 27, 2001 the trio signed a performance and recording contract with GFI Productions, the HealthSouth subsidiary which produced the Go For It! Roadshow.[2] RDR Worth Music Publishing, a limited liability corporation formed by Scrushy, Don Perry and Ralph Stringer, acted as go-between.[3] On September 25, 2001, 3rd Faze released their self-titled album on the Edeltone label, The album failed to chart. and as a result, was a commercial failure. The album also earned negative reviews from critics, which was described by The A.V. Club as the "Least Essential Album Inspired By Television" of 2001.[4] Similarly, Allmusic writer Liana Jonas called the album "hackneyed beyond words" and said "the market at the time was over-saturated with this stuff".[5]

The band was signed to the Sony-owned Columbia label in 2002 after Sony Records CEO Tommy Mottola was granted 250,000 shares in HealthSouth stock options by the company's board of directors. In 2002 Scrushy assigned HealthSouth Vice-President for Marketing and Communications and former actor Jason Hervey to manage the group. That summer 3rd Faze opened for O-Town and Britney Spears on tour. They recorded four songs for Columbia produced by Rick Wake. Mottola's resignation from Sony led to the cancellation of the record deal.[2]

By March 2003, the group had disbanded.[2]

References

  1. ↑ Chaplin, Julia (March 3, 2002). "A Night Out With: 3rd Faze; Selling the Freshest Act". The New York Times. Retrieved August 2, 2014.
  2. 1 2 3 Sims, Bob (May 17, 2009). "Flashback: The rise and fall of 3rd Faze". The Birmingham News. Retrieved August 2, 2014.
  3. ↑ Prato, Greg. "3rd Faze - Biography". Allmusic. Retrieved August 2, 2014.
  4. ↑ "Least Essential Albums of 2001". December 12, 2001. Retrieved August 2, 2014.
  5. ↑ Jonas, Liana. "'3rd Faze' - Overview". Allmusic. Retrieved August 2, 2014.
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